A brief introduction to Sociagility's PRINT™ social media performance measurement system.

1. Measuring
social
brand
performance
An
introduction
to
PRINT™
Web:
www.sociagility.com
|
Email:
hello@sociagility.com
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Twitter:
@sociagility
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+44
(0)20
7193
6793
IN
COMMERCIAL
CONFIDENCE

2. Why
measuring
performance
matters
Performance
measurement
is
essential
if
activity
is
to
be
managed
proactively
and
efficiently
• identifies
competitive
strengths
and
weaknesses
• enables
targets
and
objectives
to
be
set…
• …and
then
measured
But
monitoring
conversation
alone
is
not
enough!

3. What
is
PRINT?
Tactical
Strategic
A
social
media
KPI
for
A
planning
&
measurement
measuring
the
competitive
system
for
evidence-­‐based
performance
of
a
brand
decision
making
IN
COMMERCIAL
CONFIDENCE

4. A
social
media
KPI
An
independent,
comparative
measure
of
social
brand
performance
Popularity
Receptiveness
Interaction
Network
Reach
Trust
• Ability
to
generate
• Ability
to
listen
and
• Ability
to
interact
• Ability
to
drive
• Ability
to
generate
attention:
fans,
participate:
with
community:
community:
reach,
endorsement:
followers,
traffic
connecting,
acknowledgement,
audience,
network
influence,
authority,
following,
response,
size
rating
referencing
engagement
IN
COMMERCIAL
CONFIDENCE

5. A
planning
and
measurement
system
PRINT™
Benchmark
Scorecard
PRINT™
Evaluate
PRINT™
Plan
Insights
PRINT™
Tracker
Track

6. Benefits
Comparative
Assesses
a
brand
relative
to
its
peers
not
an
unrealistic
‘perfect’
performance
Actionable
Shows
where
to
direct
resources
to
improve
performance
Objective
Eliminates
subjective
judgement
too
often
driven
by
social
media
hype
Independent
An
independent
measure
of
performance
with
no
client
or
agency
self-­‐interest
Credible
Correlates
with
recognised
business
success
metrics
IN
COMMERCIAL
CONFIDENCE

7. Used
by
both
brands
and
agencies
Brands
Agencies
IN
COMMERCIAL
CONFIDENCE
7

8. PRINT™
Scorecard
The
scorecard
provides
an
“at
a
glance”
overview
of
all
scores
for
all
brands.
IN
COMMERCIAL
CONFIDENCE

9. PRINT™
Insight
(examples)
The
PRINT™
Insight
report
provides
30+
different
tables
and
charts
analysing
competitive
brand
performance
IN
COMMERCIAL
CONFIDENCE

10. PRINT™
Insight
(examples)
The
PRINT™
Insight
report
provides
30+
different
tables
and
charts
analysing
competitive
brand
performance
The
heat
map
identifies
the
areas
of
competitive
social
media
strength
and
weakness
for
a
brand.
Red
‘warning’
areas
should
be
addressed
as
part
of
any
future
improvement
strategy.
The
brand
matrix
shows
which
competitors’
social
media
activity
a
brand
should
be
reviewing
in
order
to
understand
how
it
can
improve
on
the
areas
of
weakness
highlighted
in
the
heat
map.

11. PRINT™
Tracker
(example)
London 2012 Olympics Sponsors
The
PRINT™
Tracker
sPRINT Index™ Rankings: 16 July – 9 September 2012 eekly
or
monthly
basis
hows
relative
performance
on
a
daily,
w
Olympic Games Paralympic Games
1 Coca-Cola Coca-Cola 1
2 British Airways adidas 2
3 adidas British Airways 3
4 EDF GE 4
5 VISA Samsung 5
6 GE Cadbury 6
7 Samsung VISA 7
8 P&G P&G 8
9 McDonalds McDonalds 9
10 BMW BMW 10
11 Cadbury BT 11
12 UPS UPS 12
13 Omega EDF 13
14 Lloyds TSB BP 14
15 BP Acer 15
16 Acer Lloyds TSB 16
17 Thomas Cook ArcelorMittal 17
18 Deloitte Thomas Cook 18
19 Panasonic Omega 19
20 BT Panasonic 20
21 Dow Deloitte 21
22 Cisco Cisco 22
23 Atos Dow 23
24 ArcelorMittal Atos 24
25 Adecco Adecco 25
www.sociagility.com/socialympics
IN
COMMERCIAL
CONFIDENCE

12. Get
started
Contact
us
for
pricing
information
and
demo
Email
print@sociagility.com
Phone
+44
(0)20
7913
6793
Twitter
@sociagility