social4ce is a social media agency and consulting boutique consulting focused on social media and digital transformation. We help our clients, businesses and organizations, leverage the power of social media by embedding social media into all their processes through a 4 pillars approach: the "4CEs" - Communication Efficiency - Customer Experience - Connected Enterprise - Community Engagement Se provide service related to: - Social Media Marketing - Social Business Consulting At social4ce, we believe that doing social media is not just about having a fan page. It is about the transformation of your organization into the business models of the future for a better engagement with your customers. Our team is made of business people, analysts, marketers and creatives, based out of Beirut, Dubai and Paris.

1. COMPANY’S PRESENTATION
AND CREDENTIALS

2. | so·cial force |
[ attrib. ] your social business accelerator
We are a boutique consulting firm focused on digital business and social media.
We help our clients, businesses and organizations, leverage the power of social media
by embedding social technologies into all their processes through a 4 pillars approach:
Communication Efficiency
Customer Experience
Connected Enterprise
Community Engagement
We provide services related to:
Social Media Marketing | Social Business Consulting

3. WE LOOK FORWARD TO
SERVING YOU

4. © – CONFIDENTIAL - Company presentation and credentials p. 4
LEAD STRATEGIST & CONSULTANT
Patrick Attallah
Founder - CEO
patrick@social4ce.com linkedin.com/in/patrickattallah @patrickattallah
Patrick is a French/Lebanese social business strategist, social media thought leader and at the heart of a
‘digital’ entrepreneur with +20 years experience in media, marketing and organizational change, having
successfully setup, developed and run many telecom and technology-based businesses.
For the last 4 years, Patrick has mainly focused on developing social media business consultancy
services in France, Italy and the Middle East (Lebanon and KSA), managing multilingual teams and global
accounts such as Carlson Wagonlit Travel, Golden Lady, Honda Europe, France Televisions, Byblos Bank,
KSA Ministry of Labor, Nahdi Medical Company and many others.
As an active speaker at social media events, he regularly contribute to sharing on the impact of social
(media) technologies on business brands, organizations and customer experience, hence on how
becoming a “social business”.
Management Consultancy
Social Data Analytics
Digital Transformation Strategy
Social Business Design
95%
90%
95%
100%

5. © – CONFIDENTIAL - Company presentation and credentials p. 5
READ OUR STORY

6. 2010
HOW IT ALL STARTED
Patrick Attallah was invited as a guest speaker to Arabnet
Digital Summit Beirut. During the event, he realized the
growing need for social media strategy from companies in
different sectors and the need for transforming the data
into actions for the businesses to benefit the most. That’s
when social4ce got founded.

7. 2011 In September 2011, social4ce organized in Beirut one of
the most comprehensive social media events that was
happening simultaneously in 10 different cities around the
world: Social Media Week.
It was the perfect opportunity to introduce proper social
media methods into the businesses with insights and
keynotes from international speakers from companies such
as Facebook and Google.
This helped the successful launch of social4ce into the
Lebanese market.
SOCIAL MEDIA WEEK

8. 2012 social4ce started its operations in Saudi Arabia developing
social business services for clients such as The Ministry of
Labor, Al Nahdi, Saudi Binladin Group etc.
LAUNCH IN KSA

9. 2013 Two of our clients, Gandour and Silkor, were nominated for
the awards.
Gandour’s strategy was set to drive online traffic and
activation through their offline campaigns making it one of
the top references in integrated marketing.
Silkor’s strategy was to increase sales through Facebook
offers, placing 13000 claim in less than 10 days with an ROI
that left them with a smile on their faces.
FACEBOOK STUDIO EDGE AWARD NOMINATION

10. 2013 social4ce, part of a team, won the gold MENA Cristal Award
for “Web or e-communication - Digital PR - Social Media”
category for Dewar’s “Worth Doing” CSR Campaign.
GOLD MENA CRISTAL AWARD
social4ce, also won the Dubai Lynx Award for “Best Use Of
Social Media” for Dewar’s “Worth Doing” CSR Campaign.
DUBAI LYNX AWARD

11. 2014 LAUNCH IN DUBAI

12. IF YOU DON’T START IN THE
RIGHT SPOT, YOU ARE GOING
TO LOSE THE GAME BEFORE YOU
EVEN GET STARTED.
Mike O’Neil

13. © – CONFIDENTIAL - Company presentation and credentials p. 13
OUR APPROACH
IN A “CONNECTED WORLD” WE MAKE THE DIFFERENCE WITH THE 4CE
Silos between online and offline don’t
exist in the mind of consumers. Brands
shouldn’t lose sight of how their offline
tactics affect online conversations.
Allowing a company’s stakeholders to
connect at many levels and encouraging
a culture of real-time exchange and
transparency can help improve business
productivity.
Optimizing touchpoints to provide a
better customer experience and engage
with customers via social media is key to
customer service and satisfaction.
Engaging customers through creative
online campaigns, social conversations,
crowdsourcing and user generated
content can improve a brand’s image
and help gain business value.
1 3
2 4
Communication Efficiency Connected Enterprise
Customer Experience Community Engagement

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THE METHODOLOGY WE FOLLOW
PEOPLE COME FIRST: P.O.S.T
P O S T
PEOPLE
Who are you trying to
reach?
OBJECTIVES
What do you want
to accomplish with
them?
STRATEGY
What is the scope
of the social
conversation?
TECHNOLOGY
Which social channel
or technology will you
use?

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WHY DO BUSINESS WITH US
CONNECT
People with real people
TRANSFORM
Social data into valuable business insights
ADAPT
To the challenges brought by social technologies
WE HELP YOU

16. HERE IS A TASTE OF WHAT WE DO

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SOCIAL MEDIA MARKETING
STRIVING FOR A TWO-WAYS COMMUNICATION WITH THE AUDIENCE
Content Strategies and Branding Community Management
• Content evaluation
• Cross channel strategy
• Information architecture
• Content creation and production
• Ongoing community engagement
• Social media moderation
• Content planning
• Measurement and reporting
Bloggers and Influencers Outreach
• Online influencers mapping
• Bloggers identification
• Influencers programs
• Events organization and management
Design and Development
• Back/Front end development (website, blogs,
social activations, mobile apps)
• Quality assurance
• User experience evaluation
Social Media Campaigns and Advertising
• Creative thinking
• Project management
• Social media advertising plan
• Campaign tracking and reporting
Mobile Marketing Strategies
• User experience and development
• Mobile advertising
• Customized partnerships
• Performance and analytics

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SOCIAL BUSINESS CONSULTING
GOING BEYOND CREATIVE SOCIAL MEDIA CAMPAIGNS AND CONTENT
Online Reputation Management Social Media Benchmarks
• Social conversations audits
• Online reputation strategy
• Brand monitoring and reporting
• Crisis planning and management
• Social media channels analytics
• Competitive benchmark and reporting
• Latest trends analysis and review (digital,
mobile, social…)
Customer Care and Social CRM Social Media Trainings
• Quantitative and qualitative customer
satisfaction analysis
• Social customer service process
• Social data integration
• Public and private trainings, for community
engagement, reputation management, social
CRM, social recruitment…
• Customized social media workshops
Employer Branding
• Employer’s brand online strategy
• Research and advisory services
• Social recruitment strategy
• Online HR communication strategy
Digital Transformation
• Strategic Planning and Change Management
• Social Business Design
• Workflows and Processes Audits
• Social Data Collection & Business Intelligence

19. WE HELP BRANDS SUCCEED IN
THE “SOCIAL” WORLD

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NGO
E-Commerce Media & Telecom Construction
FMCG
Automative
Government
Retail
Restaurants & Nightlife
Beauty & Wellness
Travel
Oil & Energy
Healthcare
Banks

21. GET IN TOUCH
sales@social4ce.com
Beirut
+961 1 383 029
Dubai
+971 50 50 80 966
Paris
+33 6 37 947 985