This document discusses several digital marketing trends to expect in 2017, including: 1) Organic reach on Facebook continuing to decline for brands as the number of posts increases, recommending 12-15 posts per month. 2) Video content growing significantly and performing better than images/text. Facebook Live and Instagram Live gaining popularity. 3) New and improved ad formats on Facebook including Canvas ads and emphasis on mobile ads and custom audiences. 4) Focus on online and offline integration, regional targeting, and Instagram and mobile-first strategies. Attribution and measurement also areas of focus.