This document provides an overview of ROI Driven Digital Marketing, a digital marketing agency. It discusses the agency's services such as brand building, social media marketing, SEO, content marketing, and performance advertising. It highlights the agency's capabilities such as an in-house creative team, training programs, and technology platforms. It also includes examples of client work and testimonials. The document is aimed at promoting the agency's full-service digital marketing offerings and capabilities.

1. 5/09/2018
Brand Building & Customer Acquisition

2. 2ROI Driven Digital Marketing
ROI Driven Digital Marketing
100+ Digital Marketing
Specialists
To meet your Brand or
Business objectives
Work as an extension of
your marketing team

3. 3ROI Driven Digital Marketing
Specialised Teams for
each function, ensuring
best- in- class output
Closely work
with Google &
Facebook
teams
In-house Training
and skill upgrades
to ensure the latest
go-to-market
Strategies for our
Clients
Upgraded
Technology
Stack
Continuous
innovation in
delivery
In-house products
to extend better
service Client
Requirements
Research based
data to drive
solutions
Our Results Driven Approach

4. 4
Combined with our Creative Approach
Combined with

5. 5ROI Driven Digital Marketing
We leverage digital platforms to meet your objectives
Social Media
Marketing
Video Performance
Advertising
Website
Design &
Development
SEO &
Content
Marketing
Influencer
Marketing
22
Languages

6. 6ROI Driven Digital Marketing
Our Clients
CONSUMER BRANDS & FMCG FINANCIAL SERVICES TRAVEL & HOSPITALITY RETAIL & MALLS

7. 7ROI Driven Digital Marketing
Our Clients
HEALTHCARE CORPORATES INTERNATIONAL CLIENTSREAL ESTATE

8. 8ROI Driven Digital Marketing
Awards for excellence in Performance
Winner of Display
Innovation Award 2017
Winner for B2B & Retail
Category by Social Samosa
Recognized as
Top 50 Digital Marketers
Industry awards & Recognitions
Winner of BBC Knowledge Award
for Digital Advertising
Recognized as Top 100
Digital Marketers
The Maddys Awards-
Murugappa Group
Digital - Social Media - Gold,
Videos - Gold, Tamil - Silver,
Public Service - Silver

9. 9ROI Driven Digital Marketing
Performance Marketing at Scale
Search ads Mobile ads Video ads Display ads
Member of Google Premier Partners
Member of Facebook India SME Council
Member of Facebook Agency Directory
Gold Partner of Times Internet Marketers
20 member specialized Advertising team
We Manage investments of over
across Google, Doubleclick, FB, Instagram,
Yahoo, Linkedin, Colombia + 25 platforms
Rs. 100 crores yearly

10. 10ROI Driven Digital Marketing
Reputed for Thought Leadership
At Economic Times Real Estate & Digital
Conference in Delhi
In Partnership with Facebook & Google
conducted Masterclasses across India

11. 11ROI Driven Digital Marketing
Core team
Suneil Chawla
Co-Founder
Vikas Chawla
Co-Founder
David Appasamy
Head - Brand & Strategy
Rachna G Ganatra
Head - Business Development &
Strategy
Over 15 years of experience
MBA from IIM Ahmedabad
Cofounder of Koolkart.com
4 years as Team Leader at
Bain across Boston,
Singapore, Mumbai, Delhi
Recognised as Best Digital
Marketing Professional by
CMO Council and VIT
Over 12 years of experience
MSc , London School of
Economics
TI Cycles, Head of Digital
Marketing
Facebook India SME Council
Member
Recognised as Top 100
Digital Marketers by Paul
Writer & Pluralsight in 2017
Over 15 years of experience
LatentView Analytics, MIDS
MA Business Economics , Madras
University
Marketing Analytics, Research, Business
Development
Social Media Superwoman of 2018 Winner,
Social Samosa
Women Super Achiever Award 2017,
World HRD Congress
Over 35 years of experience
ITC Ltd, Mudra DDB, Sify
IIM A
Business strategy, Marketing,
Brand Management, Digital
Marketing
Member Multi-stakeholder
Advisory Group (MAG) to UN
Secretary General on Internet
Governance 2010-2011

12. 12ROI Driven Digital Marketing
Core team
Abhishek Kumar
Head - Bangalore
Anuradha Nair
Head – Social Media Innovation
Panisa Shah
Head - Creative
Purushothaman
Head - Design
Over 9 years of creative writing and
marketing experience
Bachelor of Engineering, Mumbai
University
Conceptualizing and marketing for key
industry and government initiatives with
the Confederation of Indian Industries
(CII).
Reimagining brands for digital, Brand
storytelling, Social media platform
expertise
Over 5 years of experience
MBA from IIM Ahmedabad
B.Tech (Computer Science)
Worked across Strategy, Business
Development, Social Media Digital
Advertising
Over 9 years of experience in
brand design and creative
designs for digital & print
Masters Diploma in Marketing;
Diploma in 2D & 3D Graphic
Design - Image Institute
Graduate in Electronic Media
Designing brand strategies for
digital, leveraging creativity to
transcend ideas to visual tales
Over 12 years of experience in Design, UI
& Print
Dual Diploma in Multimedia (Design &
Animation) - Arena Multimedia; M.A Mass
Communication & Journalism, Madurai
Kamarajar University
Conceptualize and Design website
aesthetics and consistent UI, to make the
digital experience at par with the Brand.
Explore latest and best design trends to
make memorable experiences in creatives,
animations and videos.

13. 13ROI Driven Digital Marketing
100+ Digital Experts across Mumbai, Bengaluru & Chennai!

14. 14ROI Driven Digital Marketing
Brand
Business Goals
Process
Platforms Used
We understand your Business

15. 15ROI Driven Digital Marketing
We develop logos that
communicate your business
personality and help shape
the perceptions of who you
are to your customers and
your market
LOGOS WEBSITES
We Design & build websites
that are a virtual face to
your business (products/
services) represent your
values, meet your
business goals and are
functionally effective
We help develop a unique
social media voice for your
brand that can effectively
engage and communicate
with your Target Audiences.
SOCIAL MEDIA STRATEGY
We Build A Robust Brand Strategy & Identity Online

16. 16ROI Driven Digital Marketing
We study user behavior and constantly
work on improving metrics such page views,
bounce rates, time spent on website, etc.
UX/ UI Studies: Heat maps for more
detailed consumer behavior
We integrate Chabot's for increase
engagement and increase in sales/
conversions
We also have In-house capability of building
Accelerated Mobile Pages (AMP) &
Progressive Web Apps (PWAs) for high
conversions
Our focus is to Build High
Conversion Web Assets

17. 17ROI Driven Digital Marketing
Sample of websites - Mauritius Metrorail
Mauritius Metrorail
Do My Home
Piramal Realty

18. 20ROI Driven Digital Marketing
Sample of Accelerated Mobile Page
IHHC Legacy
http://www.talktolegacy.com/
amp/
https://www.indiahomehealt
hcare.com/lp/hospice/amp/
Loading time : 0.01 Loading time : 0.01

19. 21ROI Driven Digital Marketing
We Research and Understand your Customers
Where are your customers located?
What are their spending habits
What motivates them to buy?
What is their average age, gender, occupation, interest and hobbies?
Do they work in certain industries?
Are they influenced by seasonal trends?
How likely are they to refer your business to others?
We analyse customer
interactions with your business
through Social Listening
We profile your customers

20. 22ROI Driven Digital Marketing
Research to understand your customers
We use the onion peel strategy to understand
the buying behavior of the audience and
implement the results in our campaigns to
boost conversions.
We target audience with tailor made content
strategies based on our research.

21. 23ROI Driven Digital Marketing
We deliver customers to you to grow your business
Build Traffic to Website
Advertising Strategies
Lead Nurturing
We creatively Engage with your customers
Influencer outreach

22. 24ROI Driven Digital Marketing
We Enhance your discovery on Google by focusing on Consistently improving key metrics
We improve your discovery on
Google by continuously
improving key metrics
Research driven Content
User experience on website
Website Architecture
Backlinks
Social Sharing
Authority

23. 25ROI Driven Digital Marketing
We creatively engage with your Customers
We build Social Media
Campaigns that Build
emotional connect, drive
engagement and grow
your brand presence
online
We build content
across your
customer
journey both on
your Website &
Social Media
We Build Video
content in-house to
meet the ever-
increasing demand
for video content
We use
Mulitlingual
content to reach
your customers
across
geographies and
cultures

24. 26ROI Driven Digital Marketing
Compelling content for every stage of the journey
0
1
0
2
0
3
0
4
Raise Awareness
Entertain: Quizzes, Videos,
Games, Competitions,
Infographics.
Be considered
Educate: Guides, trends, White
Papers, Tips, Checklists
Persuade: Case study, Reviews,
Awards, Testimonials, Comparison
Retain your customers
Keep: Top tips, How to articles,
Webinars
Get a decision
Convert: Webinars, Demos, Pricing,
FAQs, Calculators, Implementation
guides
01
04
03
02

25. 27ROI Driven Digital Marketing
We create content that organically ranks on Google search

26. 28ROI Driven Digital Marketing
Amplified across channels
Amplification Channels
Social Networks
Blogger Networks
& Content Discovery Platform Forums & Communities

27. 29ROI Driven Digital Marketing
Infographics for visual impact

28. 30ROI Driven Digital Marketing
SEO case study - 3X growth in traffic and 4X growth in leads
Growth can be seen in 6-8 months depending on intensity of content & backlinks

29. 31ROI Driven Digital Marketing
Google Adwords(Search)
• Looking/ searching specifically
for the Product or service
• Targeting Keywords and
Placements on Google Network
Google Display & Other Platforms-Colombia,
yahoo, Money control, Double click
• Not actively looking/searching but niche audiences meeting
target audience criteria
• Targeting based Audience categories, e.g. HNI on money
control with Net Value 100 Cr.
Social Media
Advertising – FB,
Instagram & LinkedIn
• Not actively looking/
searching but will be
interested in the product/
service
• Targeting based on geo, age,
interests, etc.
We recommend Ad Platforms based on customer behaviour and presence

30. 32ROI Driven Digital Marketing
We build high conversion
Optimised Landing Pages including
Our advertising strategies are ROI focused
50,000 Leads
Experience in generating over
per month across all categories
We use
25+
including Google, Facebook ,
LinkedIn and multi-lingual ad
platforms like Adgebra, Dailyhunt
& Property Portals
ad channels,
In 2017 alone we have
managed more than
100 crore
in ad budgets
Accelerated Mobile
Pages

31. 33ROI Driven Digital Marketing
Deep expertise in managing Google Adwords Campaigns
Search Ads Display Ads

32. 34ROI Driven Digital Marketing
Sample Messaging across Channels
Facebook Sample Ads LinkedIn Ads

33. 35ROI Driven Digital Marketing
Our team strategies to get the best results - while focussing on creativity
Visuals & Videos
Details of Product/Service,
Price, Key details for decision
making
Call to Action (CTA), Offers
Experiment & Refine

34. 36ROI Driven Digital Marketing
Landing Pages optimised to capture leads
Captures leads at a higher rate than
sending traffic to the home page
Collates Prospect Demographics/
contact info
On-Demand Accelerated Mobile
pages, increase Conversions and
decreases the Cost per lead
We use tools and track data to
understand just how engaged
prospects and continuously
optimize for better lead generation

35. 37ROI Driven Digital Marketing
Native / Regional Advertising
Indian-language internet users will grow to
far outpacing the growth rate foreseen for
English-language internet users.
536 million by 2021
Native ads registered 9% higher lift for
brand affinity and 18% higher lift for
purchase intent responses than banner ads
Native ads will drive 74% of all
ad revenue by 2021.

36. 38ROI Driven Digital Marketing
We nurture Leads to conversions
ACTIVITIES:
CHANNELS:
Day 0 Month 1 Month 2 Leads into Customer
Emailer with Blogs
Leveraging Whatsapp
Testimonials
Video promotion
about product /services
InMail
Running Contest
Promotion of contest
highlights
Free Discount
Offers and Referrals

37. 39ROI Driven Digital Marketing
Social Media Strategy
LISTEN
Understand
customers
Assess their Social
Media activities
Hear the customers
PLAN
Define Business
Objectives
Create Brand Story
Analyze best
platforms for each
industry
Create customized
solutions for each
platform
EXECUTE
Creative storytelling
of the brand online
Engage current &
potential customers
Optimize for
maximum reach &
engagement
OPTIMIZE
Analyze &
measure the
results across
channels
Track impact on
the brand and
business

38. 40ROI Driven Digital Marketing
Building emotional connect with the audience

39. 41ROI Driven Digital Marketing
Bridging Offline Marketing Efforts for Murugappa on Social Media

40. 42ROI Driven Digital Marketing
We Integrate your product with trending topics to create popular content

41. 43ROI Driven Digital Marketing
Creating engaging content even for industries like Healthcare

42. 44ROI Driven Digital Marketing
Our proficiency in developing Multilingual Content

43. 45ROI Driven Digital Marketing
We use unique creative formats for social media posts

44. 46ROI Driven Digital Marketing
Our Video Capabilities
Scripted Videos
Product Videos
Corporate Promos
Testimonial Videos
User Experience Videos
Tutorial Videos
Watch our videos >

45. 47ROI Driven Digital Marketing
Our video team can meet the growing demand for video including the Vernacular videos
49K Reactions
2.2M Views
80K Shares
https://www.facebook.com/CholaFinance/vid
eos/1332554956864737/
https://www.facebook.com/Indiahomeheal
thcare/videos/1731912186903253/
481 Reactions
6.9K Views
101 Shares

46. 48ROI Driven Digital Marketing
Sundaram Vox-pop Video
Our in-house vox-pop video for Sundaram
Mutual which had reached over 7 lakh people
and over 1060+ shares on Facebook!
The video was for Father’s Day connecting
engagement and emotional element together
with finance. It was followed by a series of
campaign on Fathers connecting with finance.
Vox-pop videos generally are a great way to
build your brand among your community as
we converse with them about content that is
trending.
Click to watch the campaign

47. 49ROI Driven Digital Marketing
Our Award Winning Video Campaign for Murugappa
Tamil is currently the most used regional
language in India among internet users with
42% while Hindi follows with 39 percent.
“The goal of the video was to effectively
utilise humour to spread a message about
responsible sharing on the internet and to
be a good ‘netizen’.
Click to watch the campaign
Our Award Winning Video Campaign for
Murugappa that went Viral with 16M views and
1.5K shares across all platforms

48. 50ROI Driven Digital Marketing
We identify & engage with influencers for brand outreach
Launch
a campaign
Share a brief background of your
brand, the type of Influencers
you are looking to work with and
your main goal for the campaign
Receive applications
and quotes
Get applications for Influencers
with their quotes, for your
campaign
Review applications
and finalize Influencers
Select Influencers you would like
to work with, based on your
marketing budget
Get coverage
from Influencers
Get coverage
from Influencers
Track
Results
Track reach, engagement,
visitors
and transactions
We leverage our Proprietary
Platform and App
Influencer.in
No. Of Influencers on
our Network
25,000+
Categories:
Lifestyle, Technology, Fashion,
Finance, Food, Travel, Parenting, Etc
How it works

49. 51ROI Driven Digital Marketing
Our innovative products that amplify your brand presence
Influencer: An Influencer Outreach platform with more
than 20,000 influencers that will help amplify your brand
presences and build SEO on your website
https://www.influencer.in/
22 Languages: A platform that enables your existing
creatives and content to be translated in vernacular
audiences within 72 hrs
http://www.22languages.com/

50. 52ROI Driven Digital Marketing
Sample Case Study of engaging 800+ influencers for Hike Messenger

51. 53ROI Driven Digital Marketing
We are always updated with a wide array of tools!

52. 54ROI Driven Digital Marketing
Seamless & Customised Reporting of Key Metrics
Reach & No. of followers on each Channel
Engagement - No. of shares / likes for content shared
Cost per Action obtained (likes / shares / views)
Total new participants for each campaign
Metrics for the Social Media Campaign
No. of brand mentions obtained on social media
Click-Conversion Rate
ROI Metrics for the Lead Generation Campaign
No. of qualified leads generated
Avg. Cost-per-Click
Cost per Lead
Metrics: How will we define success

53. 55ROI Driven Digital Marketing
In conversation with Brigade Group
Client Testimonials
https://www.youtube.com/watch?v=VvlkkTwJmzwhttps://www.youtube.com/watch?v=uUTy0rzZpyY&t=75s
In conversation with Forum Mall

54. 56ROI Driven Digital Marketing
Drove over 2000 crores in real estate sales through digital marketing in 2017
30%of the homes are sold
via the digital medium for
some of our clients
lesser cost per sale
than offline campaigns
and events
1%of the project
value spent on average to
acquire the customer
50%lower cost per sale
than offline campaigns
& events

55. 57ROI Driven Digital Marketing
Acquired over 50,000 patients across clients, in 2017
growth achieved in
appointment bookings
made online
growth achieved in
appointment bookings made
online
30-60%
40%reduction in cost per lead
for online appointment
bookings
5%of revenue spent on
average to acquire the
patient

56. 58
THANK YOU!
+91-44-42065648 www.socialbeat.in team@socialbeat.in
Follow us on: