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Tip 3: The way you design, combine words,
colours, images and animation are critical
factors in success of your banner campaign.
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Tip 4: When designing your ad it is important
to consider both graphic and text. The
pictures and content need to correlate in
order to keep the attention of potential
clients.
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Tip 7: If you do compare your ad to others, be
sure not to make yours similar. It is a creative
way of advertising, use your imagination and
do not shy away from your creative ideas.
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Tip 9: Less is always more, do not make your
ad too cluttered or too colourful. Stick to a
certain number of fonts, colours and designs.
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Tip 11: Put your point across and be clear in
what you are advertising. Keep words simple
and easy to read. Say it in seven words or
less.
13. Tip 12: You are limited to a small visual
space, using fewer words makes it easier for
you to use larger text that is more eye-
catching for traffic.
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Tip 13: Use powerful and creative words.
Before choosing the wording for your ad,
create a list of enticing words, brainstorm
your ideas.
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Tip 15: Select your images carefully; too few
will lead to an unappealing ad. Look through
stock photography as you can easily obtain
your images and it is inexpensive.
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Tip 16: Your main objective is to sell your
product or service, use strong phrases that
capture the interest of potential clients.
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Tip 21: Do not overuse animation in your ad.
Choose animation that is not too fast; ensure
that it flows at a moderate pace.
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Tip 23: Firstly, show the searchers that your
advertisement is relevant. Google displays
relevant keywords in bold in your advert if
they are present.
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Tip 24: Keep your keyword listings to a
minimum. Create a number of ad groups with
short keyword lists rather than a single ad
group with a large list of keywords.
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Tip 26: Create keywords by misspelling them
or making them into one word, this will drive
more traffic to your site at a fraction of the
cost.
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Tip 27: Include hyphens instead of commas in
your campaign, as they are less common and
will more than likely grab the attention of
potential traffic to your site.