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#SocialCelebs
How celebrity presence on Twitter has evolved.
@ABFalecbaldwin




@mindykaling
The Dawn (2006): How
Celebrities used Twitter
       in the beginning.
                 #FirstTweetYall
Celebrity’s First Tweets…
…
…
“I am doing so much better now
  without Twitter. I think Twitter
  should be banned from this
  universe. People want to know
  everything, but you need to get
  out and be healthy and be in the
  world instead of crouching over a
  website all the time. All I did in my
  time off was lie in bed on my
  computer and sit in bed and eat ice
  cream and just lay there late at
  night. I ended up not living my life
  and saying things that are really
  no one else’s business. I’m not
  really a big fan of the Internet
  anymore. I don’t really go online
  anymore.”


@MileyCyrus
   Rejoined from co-stars accounts.

   Great response - Gypsy Heart Tour

   April 5, 2011 - @MileyCyrus




@MileyCyrus
   Currently:

    ◦ Only 2 days left for the hoodie
      contest http://www.mileycyrus.com/merh I
      want to see your designs! Voting starts
      Thursday.

    ◦ I had the best time on 2.5 men ❤❤❤ 2
      episodes down :) I see why they've done 10
      years of this. Such an awesome group of
      people.


@MileyCyrus
Lila having her morning
  Starbyyyyys!
Promoting themselves.
Realizing their potential
             #theREAL___ #FollowME
One word…Freedom!

 ◦ Speak Mind

 ◦ “Paps”

 ◦ “Publicist”

 ◦ Real connection


Why such a Twitter interest?
Proves she knows her fans and audience of
 followers.




@Keshasuxx #GoodorBadPR?
   YouTube
   Promoted himself

   PR stunt/Faked stolen laptop




@JustinBieber
Bob Thompson #TRFProfessorSU
   Tweeting War

   Fanbase




@aplusk
#AshtonKutcher
   Back on air

   Not forgotten

   Twitter campaign




@ConanOBrien
   Dennis Quaid and Meg
    Ryan

   #HungerGames

   “Fans request to follow
    my personal friends”



@JackQuaid92
#




Promoting a Cause
            #SUPPORT
Celebs use Twitter to promote causes:“That's a change from
early Twitter use, when, similar to early Facebook, people would
just sort of say where they were or who they were with--which
was cool at first but is ultimately boring. Instagram and Twit-pics
changed the flavor of the 140-character tweet--now accompanied
by full-color images! It's become a powerful tool, not just for
celebs--but everyone with an idea to sell”


@DocHousel #PopCultureProfessor
@SophiaBush
   Part of fundraisers

   Twitter to promote causes

   Funny or Die 2009

   Deepwater Horizon oil spill
   2011 Do Something
    Twitter Award

   “Fan Favorite” by
    Facebook users

   “I am beyond
    humbled. Winning the
    @DoSomething Award
    means more to me
    than I can say. Thank
    you #LittleVoices&
    @crowdrise – you did
    this”
@AmericaFerrera& @AlexisBledel
   Live Twitter Chat/ONE Campaign

   Honduras women working to better lives
   Bledel - Live Twitter Chat 2012 DNC
Destroying their
        Careers
            #scandal
   Inappropriate photo #idiot

   Lied about it #stilldumb

   Six women #winning




@RepWeiner
   „he‟s a n***er‟

   …referenced lynching

   #retired




Michael Richards #Kramer
   @courtneylover79

   Twitter rant against
    @BoudoirQueen

   #settled




@Courtney
Celebs who tweet #2cool2tweet
SM is invaluable
          #finalthoughts
   Social media “invaluable”

   First hand account

   “I‟d rather check Rihanna‟s
    Instagram feed than read
    an article about her.”

   “You‟re almost better off
    checking their Twitter feed
    first before you reach out
    to a publicist.”


@RalphieAversa
#EntertainmentJournalist
Social Celebs Presentation
Social Celebs Presentation

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Social Celebs Presentation

  • 1. #SocialCelebs How celebrity presence on Twitter has evolved.
  • 3. The Dawn (2006): How Celebrities used Twitter in the beginning. #FirstTweetYall
  • 5.
  • 6.
  • 7. “I am doing so much better now without Twitter. I think Twitter should be banned from this universe. People want to know everything, but you need to get out and be healthy and be in the world instead of crouching over a website all the time. All I did in my time off was lie in bed on my computer and sit in bed and eat ice cream and just lay there late at night. I ended up not living my life and saying things that are really no one else’s business. I’m not really a big fan of the Internet anymore. I don’t really go online anymore.” @MileyCyrus
  • 8. Rejoined from co-stars accounts.  Great response - Gypsy Heart Tour  April 5, 2011 - @MileyCyrus @MileyCyrus
  • 9. Currently: ◦ Only 2 days left for the hoodie contest http://www.mileycyrus.com/merh I want to see your designs! Voting starts Thursday. ◦ I had the best time on 2.5 men ❤❤❤ 2 episodes down :) I see why they've done 10 years of this. Such an awesome group of people. @MileyCyrus
  • 10. Lila having her morning Starbyyyyys!
  • 11. Promoting themselves. Realizing their potential #theREAL___ #FollowME
  • 12. One word…Freedom! ◦ Speak Mind ◦ “Paps” ◦ “Publicist” ◦ Real connection Why such a Twitter interest?
  • 13. Proves she knows her fans and audience of followers. @Keshasuxx #GoodorBadPR?
  • 14. YouTube  Promoted himself  PR stunt/Faked stolen laptop @JustinBieber
  • 16. Tweeting War  Fanbase @aplusk #AshtonKutcher
  • 17. Back on air  Not forgotten  Twitter campaign @ConanOBrien
  • 18. Dennis Quaid and Meg Ryan  #HungerGames  “Fans request to follow my personal friends” @JackQuaid92
  • 20. Celebs use Twitter to promote causes:“That's a change from early Twitter use, when, similar to early Facebook, people would just sort of say where they were or who they were with--which was cool at first but is ultimately boring. Instagram and Twit-pics changed the flavor of the 140-character tweet--now accompanied by full-color images! It's become a powerful tool, not just for celebs--but everyone with an idea to sell” @DocHousel #PopCultureProfessor
  • 22. Part of fundraisers  Twitter to promote causes  Funny or Die 2009  Deepwater Horizon oil spill
  • 23. 2011 Do Something Twitter Award  “Fan Favorite” by Facebook users  “I am beyond humbled. Winning the @DoSomething Award means more to me than I can say. Thank you #LittleVoices& @crowdrise – you did this”
  • 24.
  • 26. Live Twitter Chat/ONE Campaign  Honduras women working to better lives
  • 27. Bledel - Live Twitter Chat 2012 DNC
  • 28. Destroying their Careers #scandal
  • 29. Inappropriate photo #idiot  Lied about it #stilldumb  Six women #winning @RepWeiner
  • 30. „he‟s a n***er‟  …referenced lynching  #retired Michael Richards #Kramer
  • 31. @courtneylover79  Twitter rant against @BoudoirQueen  #settled @Courtney
  • 32. Celebs who tweet #2cool2tweet
  • 33. SM is invaluable #finalthoughts
  • 34. Social media “invaluable”  First hand account  “I‟d rather check Rihanna‟s Instagram feed than read an article about her.”  “You‟re almost better off checking their Twitter feed first before you reach out to a publicist.” @RalphieAversa #EntertainmentJournalist

Notes de l'éditeur

  1. Fresh face
  2. he had engaged in inappropriate contact with six women over the course of three years through social networking sites like Twitter and Facebook
  3. With Seinfeld being one of the most popular sitcoms of all time, many thought that its glory would never fade. However in 2006 he had a show in at the Laugh Factory in West Hollywood he was caught on a phone camera telling a heckler to shut up and then shouting 'he's a n***er' six times to the audience. He later apologized on national television and retired from stand-up comedy. If not for Twitter and phones that scandal would have stayed in the comedy club. TwitterThe Top 10 Celebrity Scandals of the Decade: Britney to R Kelly | NowPublic News Coverage http://www.nowpublic.com/culture/top-10-celebrity-scandals-decade-britney-r-kelly-2540567.html#ixzz2BJPJIGnb
  4. in March 2009 accusing her of making false statements about the designer and her past in a series of postings on Twitter and Love's Myspace blog. accused Simorangkir of theft and of having a criminal backgroundSimorangkir only had to prove that Love was negligent in her postings, not that she knowingly knew them to be false. Simorangkir's lawsuit claimed Love became angry with her after she completed five outfits for the singer and sent her a bill."Love mounted a malicious campaign to not only terrorize Simorangkir, but to ruin and destroy her reputation and livelihood,if Love lost at trial, it might cause celebrities to become more cautious about how they tweet, but probably wouldn't have much impact legally.When you start talking about someone other than yourself, you are beginning to get into dangerous territory,
  5. image is based on being against what everything else is doing “she’s alternative”