Inbound Marketing Summit New York 2013 (#IMS13) was a two-day event focused on content marketing, social CRM, social video, and other hot topics in inbound marketing. This is a presentation of the key quotes and takeaways from one of the top social media events in the world.

1. INBOUND
MARKETING SUMMIT
NEW YORK CITY 2013
RECAP
socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

2. Credit: Jasmine Wingfield
INBOUND MARKETING SUMMIT 2013
TOOK PLACE IN NYC ON APRIL 4-5.

3. Content managers, digital strategists, bloggers,
and all kinds of social media devotees gathered to
LISTEN, LEARN, AND CONNECT.

4. Over 40 speakers got real
about topics like
SOCIAL STRATEGY,
CONTENT MARKETING,
SOCIAL CRM, AND
MOBILE.
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5. @SocialEddy
CONTENT

6. Jim Howard, CEO of CrownPeak, remarked that
“CONTENT MARKETING MAY BE THE MOST
IMPORTANT THING YOU DO THIS YEAR.”

7. @SocialEddy
WHOA!

8. Trip Kucera from Aberdeen Group said good
content marketing is about sharing…

9. “…the right content at the right time through
the right channel to the right person.”

10. BUT WHAT CONTENT IS THE
RIGHT TYPE OF CONTENT?
Credit: Steffanie Christofore

11. Julie Roehm, Chief Storyteller,
Senior Vice President Marketing,
SAP, said that
the best content tells
a story.
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12. She noted that people have been telling stories
to communicate since the dawn of time…
Credit: Patrick Gruban

13. Credit: puuikibeach
and that “now, more than ever, it’s
important we break through the clutter.”

14. Great!
But what
TYPES
of content
work best?
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15. Speakers in the State of Inbound Marketing panel
revealed their “desert island content” i.e. favorite
content to be:
Credit: Patrick Gruban

16. ”interactive content“
Sam Mallikarjunan, Head of eCommerce Marketing at HubSpot
Credit: Patrick Gruban
Credit: VFS Digital Design

17. ”events“
Jennifer Wong, Marketing at HasOffers
Credit: Patrick Gruban

18. ”video“ Credit: Patrick Gruban
Steve Rotter, VP of Digital Marketing Solutions and Thomas Koletas,
SVP of Madison Logic

19. In fact,
VIDEO
was one of the hottest
topics at IMS.
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20. “If you want to engage your audience, you want
to get on video.”
Rob Ciampa, VP of Sales & Marketing at Pixability

21. There was plenty of talk on the
importance of building relationships…

22. Michelle Andres, Vice President of Digital Media
for the Baltimore Ravens,
encouraged brands to be genuine:

23. “It’s not always going to be rainbows and
gumdrops…Be willing to embrace what customers
say about you, good or bad.”

24. Rick Bakas, wine expert and founder of
Bakas Media, pointed out that
relationship-building takes time…

25. @SocialEddy
…just as it takes three
years to ready grapes
for harvest.

26. Jason Thibeault, Sr. Director of Marketing
Strategy at Limelight, used an awesome
Shakespeare analogy to stress the importance of:

27. Connectedness,
AUTHENTICITY, and
Consistency.
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28. @SocialEddy
There was plenty of great
discussion on the importance of
MEASURING
INFLUENCE
Credit: William Warby

29. Jennifer Betka, SVP of Marketing at
Wikia, said to “focus on relevant fans, not numbers.”
Credit: Montecruz Foto

30. While Andrew Dumont from SEOmoz said
“The big challenge is analyzing data and
understanding it quickly to drive campaigns.”
Credit: GrapeCity Inc.

31. Several speakers
emphasized the need to
BE YOUR OWN
PUBLISHER!
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32. Larry Weber, CEO and Chairman of Racepoint
Group, said that “All great brands are become
publishing companies.”

33. While Mike Volpe from HubSpot encouraged
brands to be like Oprah and “think more like a
media company.”
Credit: Alan Light

34. Allen Bonde, Chief Strategist at The Pulse Network,
reminded everyone of the usefulness of curating
existing content:
“Curation is a wonderful thing…
It helps you build an inventory.”
Credit: Gwan Kho

35. So, what were
the
KEY TAKEAWAYS?
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36. 1. VIDEO, VIDEO, VIDEO!!!
Credit: Ronaldo Ferreira

37. 2. Be an authentic brand.
Credit: Dee Bamford

38. 3. Tell a great story to your audience.
Credit: Ronaldo Ferreira

39. 4. Use data to power your campaigns.
Credit: Ronaldo Ferreira

40. 5. Think like a publisher.
Credit: Alexander Baxevanis

41. That about sums it up!
For help with your inbound marketing,
visit www.socialeddy.com
Credit: Ronaldo Ferreira