Inbound Marketing Summit New York 2013 (#IMS13) was a two-day event focused on content marketing, social CRM, social video, and other hot topics in inbound marketing. This is a presentation of the key quotes and takeaways from one of the top social media events in the world.
3. Content managers, digital strategists, bloggers,
and all kinds of social media devotees gathered to
LISTEN, LEARN, AND CONNECT.
4. Over 40 speakers got real
about topics like
SOCIAL STRATEGY,
CONTENT MARKETING,
SOCIAL CRM, AND
MOBILE.
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8. Trip Kucera from Aberdeen Group said good
content marketing is about sharing…
9. “…the right content at the right time through
the right channel to the right person.”
10. BUT WHAT CONTENT IS THE
RIGHT TYPE OF CONTENT?
Credit: Steffanie Christofore
11. Julie Roehm, Chief Storyteller,
Senior Vice President Marketing,
SAP, said that
the best content tells
a story.
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12. She noted that people have been telling stories
to communicate since the dawn of time…
Credit: Patrick Gruban
29. Jennifer Betka, SVP of Marketing at
Wikia, said to “focus on relevant fans, not numbers.”
Credit: Montecruz Foto
30. While Andrew Dumont from SEOmoz said
“The big challenge is analyzing data and
understanding it quickly to drive campaigns.”
Credit: GrapeCity Inc.
31. Several speakers
emphasized the need to
BE YOUR OWN
PUBLISHER!
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32. Larry Weber, CEO and Chairman of Racepoint
Group, said that “All great brands are become
publishing companies.”
33. While Mike Volpe from HubSpot encouraged
brands to be like Oprah and “think more like a
media company.”
Credit: Alan Light
34. Allen Bonde, Chief Strategist at The Pulse Network,
reminded everyone of the usefulness of curating
existing content:
“Curation is a wonderful thing…
It helps you build an inventory.”
Credit: Gwan Kho
35. So, what were
the
KEY TAKEAWAYS?
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