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Similaire à APS1015H Class 10 - Design Thinking 2
Similaire à APS1015H Class 10 - Design Thinking 2 (20)
Plus de Social Entrepreneurship
Plus de Social Entrepreneurship (20)
APS1015H Class 10 - Design Thinking 2
- 1. APS 1015H: Social Entrepreneurship
Class 10: Design Thinking – Part 2
Wednesday, November 23, 2011
Instructors:
Norm Tasevski (norm@socialentrepreneurship.ca)
Karim Harji (karim@socialentrepreneurship.ca)
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- 3. © Norm Tasevski & Assaf Weisz
Agenda
• Unreasonable Institute
• Preparing for your Pitches
• Design Thinking – Part 2
• Review of the course
• Next week
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- 5. © Norm Tasevski & Assaf Weisz
Pitch guidelines
• Due Dates
– Social Pitch: Midnight on Sunday, Nov 27
– Angel Pitch: Midnight on Sunday, Dec 4
• Format
– PowerPoint deck
– 1 page Précis
• Time Allotment
– 12 min presentation (strict) – will give you 5 and 2 minute
warnings
– 8 min Q&A
• Grading
– To be done by Norm/Karim
– Judges will inform us, but not assign your grades
• Feedback from Judges
– Norm/Karim will email our/judges feedback shortly after the
class to integrate into angel investor pitch
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- 6. © Norm Tasevski & Assaf Weisz
Timing
• Arrive by 8:00!!
• We will go in order – Group 1 goes first, Group 2
goes second, etc
• At the end of the pitches, the judges will deliberate
(for 10 minutes)
• Judges will then provide feedback to the entire
class (Karim and I will provide individual group
feedback)
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- 7. © Norm Tasevski & Assaf Weisz
Advice for your pitches
• Focus on the key components of the business
model, and highlight the key financial #s
– Can you clearly explain how your business works? How it
makes money? How it generates social/environmental
change?
• Comfortably stick to the time allotment
– In your practice, aim to deliver your presentation in 10-11
minutes
• Anticipate the investor questions
– If you were investing your own money into the business,
what would you care to know about the business model?
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- 8. © Norm Tasevski & Assaf Weisz
Social Investment Pitch…
• Overview and mission • Business model
• Management and • Competitive advantage
Advisors • Collaboration/
• Problem partnerships
– social issue being • Marketing and Sales
addressed
• Financial projections
• Size of the problem
• Financial requirements
– how big is the social issue
• Solution
– Here’s how it works…
• Value proposition
– Inc. social benefit
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- 9. © Norm Tasevski & Assaf Weisz
Angel Investment Pitch…
• Overview and mission • Business model
• Management and • Marketing and sales
Advisors • Financial projections
• Customer problem • Financing requirements
• Market opportunity/size
• Solution
– Inc. social issue being
addressed
• Value Proposition
• Competitive advantage
• Where the solution fits
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- 13. © Norm Tasevski & Assaf Weisz
The Design Thinking Process
Week 4 Today
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Source: IDEO (www.ideo.com)
- 15. © Norm Tasevski & Assaf Weisz
“Experimentation” – Create a Prototype
Step 1:
– Build a storyboard
– Diagram the “story”
– Tips:
• Make simple sketches!
• Create a narrative (e.g.
“here’s how it works…”)
• Focus on the experience
of the user/customer
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Source: IDEO (www.ideo.com)
- 16. © Norm Tasevski & Assaf Weisz
“Experimentation” – Create a Prototype
Step 2:
– Build a prototype!!
– Tips:
• Build a “good enough”
prototype (both for products and
services)
• Give it to others to use/
experience
• Watch people use/
experience it (don’t just
talk to them about it)
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Source: IDEO (www.ideo.com)
- 17. © Norm Tasevski & Assaf Weisz
“Experimentation” – Create a Prototype
Step 3:
– Get feedback on the
prototype
– Tips:
• Figure out what features
you want to test
• ID the most important
questions you want
answered
• Figure out where and how
you want it tested
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Source: IDEO (www.ideo.com)
- 19. © Norm Tasevski & Assaf Weisz
“Evolution” – Build an Experience
Step 1:
– Integrate feedback into new
prototype versions
– Tips:
• Evaluate the relevance of
feedback
• Build the next “good enough”
prototype
• Repeat until you have
something your users/
customers are happy with
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Source: IDEO (www.ideo.com)
- 20. © Norm Tasevski & Assaf Weisz
“Evolution” – Build an Experience
Step 2:
– Design a final product/
service
– Sell it!!
– Tips:
• ID the resources you
need (materials,
funds, time and
people)
• Pitch!
• Build partnerships
• Plan next steps
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Source: IDEO (www.ideo.com)
- 24. © Norm Tasevski & Assaf Weisz
How is Social Entrepreneurship Different?
Resourcefulness
Motivation
Innovation
Risk Taking
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- 26. © Norm Tasevski & Assaf Weisz
What Motivates The Social/Environmental
Entrepreneur?
“…it was an epiphanal experience…” “I heard the same story again and again.
Ray Anderson, Interface Carpets
Someone had experienced an
intense kind of pain that branded
them in some way. They said, ‘I had’ to do
this. There was nothing else
I could do.”
Jody Jensen, Ashoka
“I was teaching in one of the universities
while the country was suffering from a
severe famine. People were dying of
hunger, and I felt very
helpless. As an economist, I had
no tool in my toolbox to fix that “…that made a real impression on
kind of situation.” me…”
Mohammed Yunus, Grameen Bank Jeff Skoll, eBay, Skoll Foundation, etc.
- 29. © Norm Tasevski & Assaf Weisz
-Coffee -Personal
ing
roasting/brew (Baristas)
-Processing t
-Online, prin
-Coffee
orders
ads
-Food
-Farmers
e
-Adults that
-Merchandis to
-Suppliers
want a place
relax, work
quietly, meet
s
friends, etc
-Locations
-Coffee shop
-Coffee makin
g -Kiosks
equipment
-Baristas
g
-Staff trainin -In-store
-Asset Purchases
acquisition
-Marketing
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- 30. © Norm Tasevski & Assaf Weisz
Tip…
• Be a Business Model “Alchemist” – You need to go
through the business model process many times in
order to figure out which model best fits
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- 31. © Norm Tasevski & Assaf Weisz
Cost Drivers and Revenue Sources!
-???!
-???!
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- 34. © Norm Tasevski & Assaf Weisz
Embedding “Social” across the Business
Model
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- 35. For-Profit Non-Profit
Corporation! Corporation!
Partnership! Charity!
Sole Co-Operative
Proprietorship! Corporation!
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- 36. © Norm Tasevski & Assaf Weisz
Financing Options – Over the Social
Entrepreneurship “Life Cycle”
MORE EQUITY-LIKE
GRANTS
SOCIAL
VENTURE
CAPITAL
FUNDS
ANGEL
INVESTMENT
VENTURE
CAPITAL
PROGRAM-‐RELATED
INVESTMENT/RECOVERABLE
GRANTS
FORGIVABLE
LOANS
SOCIALLY
RESPONSIBLE
INVESTMENT
FUNDS
BELOW-‐MARKET
DEBT
MARKET-‐RATE
DEBT
MORE DEBT-LIKE
IDEA DEVELOPMENT PROOF OF CONCEPT START-UP SCALE REPLICATION EXIT
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Source: Alex Nicholls and Cathy Pharoah (2008) “The Landscape of Social Investment”,
http://www.sbs.ox.ac.uk/centres/skoll/research/Pages/landscapeofsocialinvestment.aspx
- 37. © Norm Tasevski & Assaf Weisz
Aligning Supply and Demand
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Source: Alex Nicholls and Cathy Pharoah (2008) “The Landscape of Social Investment”,
http://www.sbs.ox.ac.uk/centres/skoll/research/Pages/landscapeofsocialinvestment.aspx
- 41. © Norm Tasevski & Assaf Weisz
Next Week
• Be here for 8:00am!!
• Deliverables
– Pitches due at Midnight
Sunday
– 1 page Précis by
Midnight Sunday
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