Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014
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Your Community is Your Bottom Line, David Spinks - Social Fresh EAST 2014
- 1. Your Community is your Bottom Line How Communities Start, Thrive and Die @DavidSpinks
- 2. 1. What is community? 2. How do I start? 3. How do I know it’s working?
- 3. 1. What is community?
- 5. Marketing is how you get them in the door. Community is their experience from that point on.
- 6. Marketing Community • Reach • Traffic • Signups • New customers created • Followers • Awareness • Happiness (NPS) • Retention • Active users • Return customers • Referrals • Product feedback
- 9. Amex - Open Forum
- 10. 2. How can I start building a community?
- 11. Start simple.
- 15. #1 Goal : Learn
- 16. The 3 P’s 1. People 2. Problem 3. Platform
- 17. Start talking to people.
- 18. The 5 Whys
- 21. Make people feel special.
- 22. 3. How do I know if it’s working?
- 23. Is it working? 1. Data 2. Gut 3. Psychology
- 25. Membership 1. Boundaries 2. Emotional safety 3. A sense of belonging and identification 4. Personal investment 5. A common symbol system
- 27. 1. What is community? 2. How do I start? 3. How do I know it’s working?
- 28. Thank you! Say hi… I’m @DavidSpinks Join us at: CMXSummit.com CMXHub.com
Notes de l'éditeur
- In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
- In general, for business, for personal life?
- In general, for business, for personal life?
- In general, for business, for personal life?
- In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
- In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
- In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
- In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
- In general, for business, for personal life?
- In general, for business, for personal life? Have people close their eyes and imagine their community experience from the past. Add more about the value of community. Add a slide or two. What are 1 or 2 examples? Make sense of community into a PDF that people can download.
- Add an example
- Maybe cut out sense of community details and just do hand out.