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How and Why Dunkin' Donuts Puts the Fan First in Social, Jessica Gioglio - Social Fresh EAST 2014

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Jessica Gioglio @savvybostonian We Don’t Own Our Channels, Our Fans Do! Dunkin' Donuts’ Tips For Putting Fans First on Social Media
We’re A BranDD Built For Social…
…And We’ve Got Quite a Following • 11.8 MM+ •Facebook Fans •2.5MM video views • 655,000+ Twitter Followers • 5,500+ Pinterest followers • 93,500+ Google+ followers • 136,000+ Instagram followers • 26,900+ Vine followers
We don’t own our social media channels - our fans do Dunkin’ Donuts’ Social Mantra
Lessons LearneDD: Tips That Keep Us Running
Lesson #1: Celebrate Your Fans
#mydunkin
Surprise & DDelight
Lesson #2: Embrace Your Fans As Storytellers
Fan-InspireDD Storytelling: What Are Your Snackable Moments?
Lesson #3: Seek Inspiration From Fans For Contests & Promotions
#DDressed Halloween Twitter & Instagram Contest
Lesson #4: GooDD Conversation Skills = GooDD Social Media Funny & entertaining - but never inappropriate Have something to say Encourage other voices Be authentic Don’t monopolize Engage Listen
Add Personality & Visuals To Responses
Go Above & BeyonDD
Lesson #5: Add Value With PersonalizeDD Content & Programming
ESPN/Vine
Key Takeaways • Celebrate your fans • Put fans in the spotlight • Surprise & delight them • Embrace fans as storytellers • Respond more than you blast content • Tailor content & messaging to relevant audiences • Use community insights to keep you running
Questions? @savvybostonian

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