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Advanced Email+Social Integration
        Christopher S. Penn (@cspenn)
A Quick Diversion into
  World of Warcraft
Gear
Abilities
    Skill
“If only I had better
       gear...”
WoW:       Marketing:
 Gear          Tools
Abilities     Tactics
 Skill       Strategy
Strategy
Metcalfe’s Law
Audience       Social
                Search
Prospects     Advertising

  Leads

Customers       Email

Evangelists
C
Liking

Reciprocity

Social Proof
D
Consistency

Authority

Scarcity
Tactics
Beginner
D C   Social reminder/reinforcement
D C   “Pre-Seeding”
D C   Welcome Messages
D C   Welcome Landing Pages w/Email
D   Share with your network
D   Share with your network
 C   Live Data from SWYN
C   Social Synchronization
http://cspenn.com/ta
Intermediate
 C   The Like Button
 C   Recent Activity
   Follow Button
Social Commenting


 C
 C
    Recommendations
Find on Facebook   

LinkedIn

LinkedIn

LinkedIn

LinkedIn
Expert
 D   Facebook Registration
    Like Gate

C


Like Gate
C


Like Gate
    Influence Scoring
    Influence Scoring
Do the work
Case Study
http://cspenn.com/book
A Word on
Measuring
Multichannel Funnels
Wrapup
http://amzn.to/kai9Fn
http://amzn.to/jpwGx1
http://amzn.to/kX1sEG
http://amzn.to/ke178w
http://cspenn.com/book
The Social Habit II
The Edison Research/Arbitron Internet and Multimedia Study 2011

Tom Webster - Vice President, Strategy
Edison Research




                     http://ar.gy/QHy
www.whatcounts.com/emailsummit Oct. 4-5
Christopher Penn
cspenn@gmail.com
Twitter: @cspenn
LinkedIn: cspenn.com/l
Facebook: cspenn.com/f
Web: christopherspenn.com

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