2. What is Instagram
130 Million Active Users
Total Photos shared 16 Billion
Daily Users 7.3 Million
Avg Number of IG pix posted daily 40
Million
Avg Number of Pix per user 40
3. Who’s on Instagram
According to PEW, Instagram resonates more
with Millennials than any other Social
Network
28 % of U.S. internet users aged 18 to 29
14 % of those aged 30 to 49
4. Stats and Trends about Instagram
41% of brands post 1 or more photos per week to their
Instagram accounts, up from 34% in Q4 2012
(source: Simply Measured)
59% of brands have presence on Instagram, up 9%
from Q4 2012 (source: Simply Measured)
17% of teens say Instagram is the most important
social network, up from 12% in 2012 (source: Piper
Jaffray)
6. @SFGiants on Instagram
Started 2012
294,000 +
Has become the face
of our brand and an
important channel to
our fans
Engagement leads to
affinity leads to sales
19. Instagram on Video
•Take up to 15 seconds of Video
•Ability to upload videos is a game
changer
•Start thinking of 15 second video
stories that can easily be shared
on Facebook via Instagram
20. Best Practices
Sharing on Facebook/TW
Learn to use #Hashtags
Learn THE #Hashtags
Tag People/Brands
Engage with fans
Measure
Themes - #TBT #POTD
23. ROInstagram
Promoting Retail Promotions
Sponsored Content
Contests to drive traffic to your website
Your fans tagging your products become
visual testimonials
The new Postcard
24. Promote Your Personality
As more users flock to Instagram, the more
powerful of a social media marketing
asset the service will become for brands
of any size.