Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019

Welcome to the State of Social Media for 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
Welcome to the State of Social Media for 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.
Monthly Active Users across all the Facebook family of apps. “Ecosystem” is what Facebook will begin to focus more of their attention on. Their family plan, so to speak. Family of apps. Family of messaging options. Family of video options. Family of ad options. FB = 2.3b MAU, up 2.2% from last quarter Facebook plans to eventually phase out Facebook specific user metrics. Showing the platform is losing steam. But the larger app community is not. With WhatsApp, Instagram, and Messenger making up any momentum loss from the mother ship. Per Edison Research 6% of US adults, 15 million, say they are not using Facebook anymore, compared to 2017. And yet, profits are up 61% year over year. Incredible numbers for a 15 year old tech company. Facebook has weathered a massive storm in 2018.
Monthly Active Users across all the Facebook family of apps. “Ecosystem” is what Facebook will begin to focus more of their attention on. Their family plan, so to speak. Family of apps. Family of messaging options. Family of video options. Family of ad options. FB = 2.3b MAU, up 2.2% from last quarter Facebook plans to eventually phase out Facebook specific user metrics. Showing the platform is losing steam. But the larger app community is not. With WhatsApp, Instagram, and Messenger making up any momentum loss from the mother ship. Per Edison Research 6% of US adults, 15 million, say they are not using Facebook anymore, compared to 2017. And yet, profits are up 61% year over year. Incredible numbers for a 15 year old tech company. Facebook has weathered a massive storm in 2018.
New Page Quality info from Facebook about content and users they are policing in your page or group.
“We rank feeds to encourage meaningful social interactions -- helping people connect with friends, family and their communities.”
Over the last 18 months we’ve seen Facebook go from no stories, to a large portion of their most valuable screen real estate be dominated by Stories.
Over that time period we’ve seen Stories now take up 30% or more of the Facebook home screen.
Which drove Facebook to 500 million daily active users. Facebook now has 3 story platforms that are all more than twice the size of Snapchat’s story numbers.
Update to newsfeed ranking of video content.
Just like TikTok, “Clips” allows users to record segments of videos into a single video Story. Just like TikTok, users can overlay music on clips. Just like TikTok, users can adjust the speed and timer of each video clips.
Adding USA soon ✅ Australia ✅ Brazil ✅ Canada ✅ Ireland ✅ Italy ✅ Japan ✅ New Zealand
Quote from Sheryl Sandburg on Q2-2019 Earnings Call.
Source: RivalIQ Benchmark Report
Source: Bank of America report, data from Sensor Tower. https://www.fool.com/investing/2019/09/11/are-social-media-users-abandoning-facebook-and-ins.aspx Source: TrustInsights.ai Snapchat, Twitter, and Pinterest downloads are up YoY.
These are the users that see ads.
MDAU up again. Biggest user growth in 2 years. Revenue up 18%, again. One test that could have larger implications for Twitter later this year is we have seen some accounts that are being shown way more ads than normal. Some are saying they’ve seen 10X the number of ads lately than normal. Twitter acknowledged this was a test. If the user behavior they see tells Twitter more ads would not dent platform use, expect to see a much larger ad inventory later in the year for Twitter.
They are drilling down to their highest quality users and focusing on a metric where they see real growth.
This is as close to a Stories feature as Twitter has created. Swipe right to access a full screen camera. Capture photo, video, or live video. Video will auto loop up to 60 seconds on Twitter now. Includes simple Story like caption overlays. Location and hashtag recommendations. This will produce more vertical content for Twitter Moments/Trends.
Compared to users who see similar ads on other social networks. 21% more likely to say those ads influenced their decisions. 120% more likely to message a brand directly
Source: LinkedIn Q4 2018 earnings
Biggest user growth in 3 years for Snapchat. Snapchat said the majority of this user spike was from their Lens filters trending off platform. But a large portion of their growth and retention momentum is because their Android app doesn’t suck anymore.
Snapchat user growth is finally climbing again. Mainly because they have fully rolled out a usable Android app. In Q2 they saw 7 million new downloads in a few weeks.
Snapchat user growth is finally climbing again. Mainly because they have fully rolled out a usable Android app.
In one chart.
30 million MAU - USA 69% of users are 16-24 Hashtag challenges start at $150k a day
Americans open the app eight times a day, spending 46 minutes a day there
TikTok
TikTok
Welcome to the State of Social Media for Q3 2019. Intro: Hi I’m Nicole and this is Jason, Welcome to the State of Social Media, we’re excited to share creative highlights from the last quarter, including a deep dive into the 4th most Instagram post of all time. From Jason: And platform updates from Facebook, Twitter, Instagram, and more. Including a big update from Instagram that now lets you publish from desktop.

Jason Keath and Nicole D'Alonzo - The State of Social Media, Social Fresh 2019

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