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Nikki Sunstrum - Building Thriving Communities with Creativity, Not Cash, Social Fresh 2019

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Social Fresh Conference
Social Fresh Conference

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Building Thriving Communities with Creativity, not Cash @NikkiSunstrum Director of Social Media & Public Engagement University of Michigan
SOME OF US STILL SURVIVE AND THRIVE ON ORGANIC SOCIAL @NIKKISUNSTRUM
OK, BOOMER SOCIAL MEDIA
@NIKKISUNSTRUM Not my tweet, But you get the point.
@NIKKISUNSTRUM Invest in A-maize-ing Talent Tip #1
@NIKKISUNSTRUM IN FY 18-19 • Published over 3,500 pieces of content, including nearly 700 videos • Exceeded 8 million video views • Surpassed 7.8 million engagements • And accumulated over 232 million impressions
The Michigan Wings
Sprint the Marathon Tip #2
@NIKKISUNSTRUM Michigan Firsts
Meet S.A.M (Summer at Michigan) • First made for YouTube series • 10 episodes, released weekly • Primarily Instagram driven promotion strategy • Completely conceptualized and executed by interns under the direction of leadership
@NIKKISUNSTRUM Your content isn’t about you. Tip #3
@NIKKISUNSTRUM It’s about the people you aim to reach.
Shape content for the consumer EACH AND EVERY PERSON YOU REPRESENT OR ASPIRE TO INFLUENCE SHOULD BE ABLE TO SEE THEMSELVES IN THE CONTENT YOU SHARE.
@NIKKISUNSTRUM
@NIKKISUNSTRUM
People NOT Pages Tip #4
socialintegrity.umich.edu @NIKKISUNSTRUM

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