Small But Mighty, The Ultimate Guide to Managing Social Media with Small Teams
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Laura Wilson, Georgetown
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Small But Mighty, The Ultimate Guide to Managing Social Media with Small Teams
- 1. @LAURAEWILSON SMALL BUT THE ULTIMATE GUIDE TO MANAGING SOCIAL MEDIA WITH SMALL TEAMS AN D #SOCIALFRESH
- 3. (NOT IF YOU DO IT RIGHT)
- 4. #SOCIALFRESH
- 5. ACTUAL FOOTAGE OF YOU TRYING TO DO IT ALL YOURSELF #DSDAL
- 7. IF IT DOESN’T HELP YOU REACH YOUR GOALS YOU DON’T DO IT.
- 8. #GOALS
- 11. CHECKED EMAIL, FACEBOOK, TWITTER, AND INSTAGRAM. READY TO START MY DAY! Oh. Shit. It’s lunch time.
- 12. SMALL TEAMS MUST BE MORE DISCPLINED ABOUT WHERE + HOW THEY ARE SPENDING THEIR TIME.
- 14. THE SMALLER THE TEAM THE MORE YOU MUST FIND WAYS TO COLLABORATE WITH OTHERS.
- 15. A PRISON OF YOUR OWN MAKING.
- 17. MORE TIME WORKING ON YOUR SYSTEMS FOR CREATING THE CONTENT.
- 18. OTHER CONTENT CREATORS EMPLOYEES CLIENTS/CUS TOMERS ORGANIZATIONAL PARTNERS INDUSTRY INFLUENCERS “CELEBRITIES” WHO CAN HELP WITH YOUR CONTENT?
- 19. BUT WHY WON’T THEY COLLABORATE?
- 20. SOMETIMES YOU MUST CREATE THAT SHARED INTEREST.
- 22. BRAND STORYTELLERS (REOCCURRING ) ACCOUNT TAKEOVERS (ONE OFF) CTA + CURATE CREATE STEADY CONTENT STREAMS
- 25. 🔑 CREATE A SERIES OR A REOCCURRING CAST OF “CHARACTERS”
- 29. BRAND STORYTELLER TIPS ① Representative cast ② Consider story lines ③ Content guiderails with creative freedom ④ Evaluate metrics to inform future content
- 30. ACCOUNT TAKEOVER 30 BEHIND THE SCENES “CUSTOMER” PERSPECTIVE BRAND ALIGNMENT #DSDAL
- 31. ACCOUNT TAKEOVER 31 BEHIND THE SCENES “CUSTOMER” PERSPECTIVE BRAND ALIGNMENT
- 32. ①Guidelines/rules ②Objectives ③Storyboard ④Facilitation ⑤Beginning + end ACCOUNT TAKEOVER GUIDANCE #DSD
- 33. LIVE Q&A WITH EXPERTS REGULAR CONTENT CONTRIBUTORS
- 37. ①Long-term, lasting value ② Seasonality ③ Alignment with business/sales cycle DURABLE CONTENT LIBRARY
- 39. $PEND TIME WHERE YOU ARE MOST EFFECTIVE.
- 42. $TOP OVER THINKING IT!
- 44. LET THE TOOLS DO SOME OF THE WORK FOR YOU.
- 45. Great for filming on the go + impromptu moments Not suited for every context NO TRAINING MID LEVEL Will require some training but easy for most people to learn very quickly A slightly more polished look EXPERTISE REQUIRED Don’t try to fake it if you don’t have the technical expertise Wirecast or similar live webcasting software VIDEO TOOLS FOR A SMALL TEAM
- 46. Backdrop Seating Lights Sound Camera/mount Cost: $2,500 SMALL STUDIO SET UP
- 48. SHARED CALENDAR Google Calendar Spreadsheet SHARED PROJECTS Basecamp BOX GRAPHICS Canva PREPARE EXECUTE SCHEDULING/ COMMUNITY MGMT/COLLABORA TION Hootsuite Iconosquare Facebook CURATION Hootsuite Iconosquare ANALYZE NATIVE ANALYTICS SIMPLY MEASURED SOCIAL LISTENING Hootsuite Crimson Hexagon EVERYONE IS DIFFERENT. FIND WHAT WORKS FOR YOU!
- 50. $HOW YOUR VALUE.
- 51. IT ISN’T A WIN IF YOU DIDN’T SHARE IT.
- 53. LAURA WILSON, Senior Director of Digital Engagement and Social Media Georgetown University @LAURAEWILSON LAURA.WILSON@GEORGETOWN.EDU
Notes de l'éditeur
- DOUBLE DOWN WHERE YOU HAVE A SPECIAL SKILLSET ON YOUR TEAM OR A DIFFRENTIATOR FOR YOUR BRAND
- Don’t be afraid of your smartphone but it’s not suited for every context; No extra apps; no upgrades Osmo Camera or Mevo Camera or similar Wirecast or live webcasting software
- Audio-Technica ATR3350iS Omnidirectional Condenser Lavalier Microphone for Smartphones
- Don’t be afraid of your smartphone but it’s not suited for every context; No extra apps; no upgrades Osmo Camera or Mevo Camera or similar Wirecast or live webcasting software
- TRAIN DEPARTMENTS WITH REOCCURRING COMPLAINTS OR QUESTIONS TO ASSIST WITH COMMUNITY MANAGEMENT