Ki Joon Hong, Intrapreneurship, GCF2012 Presentation

1. GCF 2012
“The
Intrapreneurship Entrepreneurship
How conglomerates do it Imperative”
21-24 January 2012
Ki Joon Hong
Vice Chairman & CEO, Hanwha Chemical

2. Intrapreneurship

3. A proverb…
An uncut gem does not sparkle.

4. Ideas to action items
Proposal and Screening
Action
Synergies
Items
with existing biz Marketability
Experiences Economics

5. Innovative Ideas…
How to deal with
the Ideas outside
the boundaries?
Boundaries
Different process required

6. Proposal & Development
New
Ideas
Business
Outside
the boundaries
Evaluating
Incubating
Researching

7. Proposal & Development
As a petrochemical company with high usage of energy,
HCC has long carried out energy saving measures
At some point, no further cost
reduction seemed possible
New approach employed:
Reviewing the process backward to
Indentify essential unit operations
and energy inputs
Bold ideas:
Bypass, Cut-off, Removal
Energy Saving Activities
Significant energy savings achieved using such ideas!

8. Proposal & Development
A challenging task to reduce cost in a
facility consuming more than 2 mil MWh
electricity: What to do?
A bold questions:
Can we change source?
Why purchase power?
An innovative Idea:
Let’s build and own a
power plant!
Power Industry Acquiring Biz Plan
Plant? Research Permit Construction
The power plant has been supplying electricity
with competitive price!

9. Proposal & Development
concerns over
CO2 emission from Coal-fired power
plant and its effect on the climate
change: How to mitigate?
A bold question:
Why stick to fossil
fuels?
An innovative idea:
Let’s enter into
Solar energy biz
Solar Industry 30 MW M&A Developing
Energy? Research Cell Factory Module PolySi Biz
Producer
Successfully entered into Solar Business!

10. Proposal & Development
Hanwha Chemical has proprietary
super-critical water reaction
technologies for treatment of
waste water
A bold question:
Why only for water
treatment?
An innovative idea:
Nano-material
Nano Cathode Pilot Plant Planning
Material Material R&D & Market Develop & Evaluation
Acquiring
Pilot Plant Application
CNT R&D & Market under
a Venture development
Develop

11. Concluding remarks
 Recognizing implied innovation as key
evaluation criteria as well as immediate
economic pay-off
 Strengthening business resources to
develop the rough ideas
 Building trust relationship between
employees and management

12. Thank you