Latest product marketing update from Facebook with a focus on Promoted Posts and how they may provide better results than sponsored stories - when trying to reach fans.

1. Facebook Marketing/Product Update
August 9th 2012
Socialize
www.socialize.ae

2. What are ‘Promoted Posts’:
Promoted posts are a simple way to reach more
of the people who like your Page and their
friends. Visit your Page to try promoting a post.
Promoted posts are available to Pages with more
than 400 likes.
A lot of activity happens on Facebook and most
people only see some of it in their news feeds.
They may miss things when they’re not on
Facebook, or they may have a lot of friends and
Pages, which results in too much activity to show
all of it in their news feed.
If you don’t promote your post, few of the fans
will see it. However, by promoting a post, you’re
increasing its potential reach so an even larger
percentage of your Page audience and the friends
of those interacting with your post will see it.
You can promote any kind of post you can create
in the sharing tool including status
updates, photos, offers, videos and questions.
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3. Promoted Posts: Why must every brand
invest in these?
Fans can not see all the page posts. (Without promoted
posts, only about 10% of your page’s fan base, gets to see your
content).
More engaging page posts result in more organic distribution.
(Through fans sharing content).
Optimize your page posting strategy to achieve higher
distribution. Example: Ensure that you have a content flat plan in
place which ensures diversity & discipline. Content that is
approved in advanced can be scheduled for optimum time posting
– which will result in higher impressions.
Page Post Ads allow you to:
Reach your fans
Reach friends of fans
Pages that post 1 or 2 times a day
ALWAYS track the links in your posts directing to your site to get more interaction/views than
those that make more than 2
measure effectiveness.
updates per day.
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4. We can now target our page posts by gender
& age!
Page Post Targeting gives Page admins the ability to target
their posts in the News Feed based on the following
criteria:
Age
Gender
Interested In
Relationship Status Page Post Targeting:
Language Publishing to sub-groups
of fans in the News Feed.
Education
Location
All Fans who are:
fans • Male
• Live in NYC
• 18-24 years old
Target • Speak English
fans
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5. Facebook Mobile App/Mobile Pages
redesign:
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6. Examples of Sponsored page posts:
These posts are seen by friends of your fans, who may not be connected to
the page. (Also called sponsored story ads).
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7. Examples of Promoted posts:
These posts are seen by all of your fans, who may not otherwise get your
content in their timeline. (May also be called reach generator).
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8. The test: Promoted posts vs Sponsored
stories
Excerpt from a blog: We decided to
use a recent update to our Beginner's
Guide to SEO as the content piece that
we would Promote and run in our
Sponsored Story. For the Promoted
Post, we created a simple post on our
Brand Page linking to the Beginner's
Guide and dedicated $100 to it. This
Post had a reach of 26,275. It generated
198 actions, 1,311 clicks and had a CTR of 4.99%. The CPC was $.076.
For the Sponsored Story, we targeted 266,580 people who live in the
US, Canada, UK, or Australia and like SEO related topics and websites.
The actual reach of the campaign was
44,247 with a frequency of 6.2. This
Sponsored Story generated 16 actions,
162 clicks, had a CTR of 0.366% and a
CPC of $1.44.
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9. Let’s get social:
218 & 415 Loft Offices 2A
Dubai Media City
Dubai 34873
Tel: +971 4 3689277
Twitter: @SocializeAgency
Facebook: facebook.com/SocializeUAE
Socialize
Blog: blog.socialize.ae www.socialize.ae