블로터닷넷 주최 2011 페이스북 인사이트 컨퍼런스 발표자료

1.
A Guide Social Facebook Communications
2011.02.14
* ( )( ) | | | | PR |

2.
, PR
100
- / (2009 )
PR
, , , ,
, , , ,KT,
LG , , 50
:http://twitter.com/junycap
:http://twitter.com/social_link
:http://facebook.com/sociallink.kr
:juny.lee@sociallink.kr
2

3.
1
2 4
3

4. 1
4

5.
, ,
FBML(FacebookMark-upLanguage)
( )
,
( ) ( )
Page
URL
5

6.
* :Socialbakers.com
Facebook Best Case 2 200
B2C .
6

7.
* : Syncapse * :4,000
68% ( 41% )
2. 28%
3. $71.84
4. , $508.16
, .
7

8. 10
1. (40%)
2. (39%)
3. , (36%)
4. (34%)
5. (33%)
6. (30%)
7. (29%)
8. (25%)
9. (22%)
10. (21%)
11. (13%)
12. , (13%)
* :CotweetExactTarget
, , ,
.
8

9. 5
1. (32%)
2. (27%)
3. (22%)
4. (12%)
5. (7%)
* :DDB
, , / .
, ,
.
9

10.
Page
,
10

11.
Page
,
11

12.
Page
, ,
12

13.
:
:
: RSS .
400
:
Page

14. 2
4
14

15. 4
1 2 3 4
- - -
-
-
-QA - -
- -
-
- -
- - (CRM, Marketing, RD,
-
- Product Sales, Commerce,
-Vanity URL - Social Good )
15

16. 1 :
, , /
,
,
,
,
16

17. 1 :
/
QA ,
17

18. 1 :
(Persona Marketing)
.
,
,
.
.
AXE Jennie
,
,
,
.
* : AXE
18

19. 1 :
, , ,
200X600
(
)
200X600
19

20. 1 :
+ +
: ,
: , ,
20

21. 1 :
* : Red Bull * : BMW Korea
21

22. 1 :
,
.
,
( : , ,
)
( )
, , ,
* :
22

23. 1 :
Vanity URL
-
,
25 ,
URL
23

24. 2 :
[ ]
[ ]
24

25. 2 :
4
URL URL

26. 2 :
.
OOO
320
, 200~320
26

27. 2 :
+27%
+22%
* :Virtue
27

28. 2 :
8
1.
.
[ ]
.
.
2.
.
,
.
[ Korea ]
28

29. 2 :
8
3.
.
/ , , ,
.
,
.
[BMWKorea DIYMovie]
4.
,
.
,
[ ]
.
29

30. 2 :
8
5.
, .
, .
6.
,
,
.
30

31. 2 :
8
7.
, .
2 .
8.
.
, ( , ) .
, .
.
31

32. 2 :
75% .
!
32

33. 3 :
,
* :Skittles.com
* :
33

34. 3 :
,
* :SKTelecom TSocialParty
34

35. 3 :
35

36. 3 :
Social CRM
, , ,
,
* : support
36

37. 3 :
,
PR
* :
37

38. 3 :
CSR
$500,000 500,000 VOTE ,
1 1 $250,000 / 2 ~5 $100,000 / 6 ~ 200 $20,000
1 2 3
* :ChaseBank CSR
38

39. 3 :
(place)
.
* :Westfield ValleyFair
39

40. 3 :
,
,
* : Delta
40

41. 4 :
1. , !
2. !
3. !
4. / !
5. !
6. !
7. , !
8. ! !
9. , !
10. , !
41

42. 4 :
.
.
,
.
.
.
.
,
.
,
42

43. 4 :
/
/
43

44. Thank You!
Your Social Media Communication Designer
Juny Lee, Founder Chief Consultant
Juny.lee@sociallink.kr / Junycap@gmail.com
Twitter: www.twitter.com/junycap / Linkedin: www.linkedin.com/in/junycap
Slideshare: www.slideshare.net/junycap / Facebook page: www.facebook.com/socialdialog
Corporate blog: www.sociallink.kr / Personal blog: www.junycap.com
44