Social Media Marketing for Non-Profit. Reach People. Raise Money.

1. REACH PEOPLE. RAISE MONEY. Social Media Marketing For Non-Profits

2. DETERMINING YOUR MARKETING PLAN What are you trying to accomplish? When do you want to get there? Where are you now? How do you get there?

3. DETERMINING YOUR MARKETING PLAN What are you trying to accomplish? When do you want to get there? Where are you now? How do you get there?

4. WHAT ARE YOU TRYING TO ACCOMPLISH? Get more volunteers Educate the public Get more funds Market awareness Cultivate existing relationships Develop your brand

5. WHAT ARE YOU TRYING TO ACCOMPLISH? Get more volunteers Educate the public Get more funds Market awareness Cultivate existing relationships Develop your brand

6. WHEN DO YOU WANT TO GET THERE? Every plan must have a timeline What are your 1 year and 5 year goals?

7. WHEN DO YOU WANT TO GET THERE? Every plan must have a timeline What are your 1 year and 5 year goals?

8. WHERE ARE YOU NOW? Deﬁne a starting point Current Marketing? Budget? Is what you are doing now working? SWOT BE HONEST!

9. WHERE ARE YOU NOW? Deﬁne a starting point Current Marketing? Budget? Is what you are doing now working? SWOT BE HONEST!

10. HOW DO YOU GET THERE? Establishing a budget What is your marketing mix? (fundraising) Reﬁne your marketing message and target market Determine your channels of communication Use imagery that conveys your message JUST DO IT!

11. WHY WEB MARKETING? The average U.S. internet user spends 32 hours a month online. Facebook users spend 7:45 a month Over 1 billion search queries a day on Google It is the easiest way to measure your ROI

12. FACTS http://www.go-gulf.com/blog/online-time

13. SOCIAL MEDIA MARKETING

14. FACTS A DAY IN SOCIAL MEDIA •More than 1 billion search queries per day on Google •4 billion video views per day •More than 250 million tweets per day •more than 800 million updates on Facebook per day http://www.go-gulf.com/blog/online-time

15. SETTING UP THE APPROPRIATE PLATFORMS YouTube Twitter Wordpress Facebook Indiegogo Instagram

16. YOUTUBE YouTube is the second largest search engine in the world There are 4 billion views per day on YouTube Emotion and Passion is hard to convey without sound and visual Create great content for your website and/or blog

17. YOUTUBE YouTube is the second largest search engine in the world There are 4 billion views per day on YouTube Emotion and Passion is hard to convey without sound and visual Create great content for your website and/or blog

18. TWITTER Fundraising Conversation Like-minded people Promoting your blog or website Hashtags

19. TWITTER Fundraising Conversation Like-minded people Promoting your blog or website Hashtags

20. TWITTER

21. TWITTER

22. WEBSITES AND BLOGS WORDPRESS Very aﬀordable User friendly Integrates ﬂawlessly with Social media It is interactive Web 2.0

23. WORDPRESS

24. WORDPRESS

25. WORDPRESS

26. WORDPRESS

27. FACEBOOK Facebook has 901 million monthly active users 54% of monthly users access it via a mobile device Stay connected with donors and volunteers Use to push third-party fundraising platforms

28. FACEBOOK Facebook has 901 million monthly active users 54% of monthly users access it via a mobile device Stay connected with donors and volunteers Use to push third-party fundraising platforms

29. BUILDING A GREAT FACEBOOK PAGE Great look Great content Contest Advertise to your market Use apps to give people easy ways to give and connect

33. ADVERTISING AND DRIVING TRAFFIC Facebook Ads Target demographically and geographically Set your budget Mix it up

34. INDIEGOGO What is indiegogo? Fundraising website Social network built for non- proﬁts Engage people speciﬁcally Integrates very well with other social platforms

35. INDIEGOGO SCREENSHOT

36. INSTAGRAM People are spending more time on Instagram than Twitter now! (7.3 million users compared 6.9) Visually engage people Build your brand Instagram is only available on two mobile platforms.

37. INSTAGRAM & FACEBOOK Share Comment People are over 6 times more likely to share a photo than a plain text post.

38. INSTAGRAM & FACEBOOK Share Comment 0.06 People are over 6 times 0.045 more likely to share a photo than a plain text 0.03 post. 0.015 link Video Text 0 Photos

39. CREATING AND GATHERING IMAGERY Authenticity Story-Telling Images Capturing Moments Credibility Professional images nurture trust Videos and Photography slideshows

40. AUTHENTICITY

41. AUTHENTICITY

42. AUTHENTICITY

43. AUTHENTICITY

44. AUTHENTICITY

45. AUTHENTICITY

46. AUTHENTICITY

47. CREDIBILITY

48. CREDIBILITY

49. CREDIBILITY

50. CREDIBILITY

51. CREDIBILITY

52. CREDIBILITY

53. PORTRAITS

54. PORTRAITS

55. PORTRAITS

56. PORTRAITS

57. PORTRAITS

58. PORTRAITS

59. PUTTING THE PIECES TOGETHER

60. CREATE A PLAN Dream but set deﬁned goals Choose the tools you need to accomplish those goals Don’t try to do too much Good marketing shouldn’t cost you a dime

61. MAKING IT HAPPEN Tell your story Create a brand Be Consistent Develop a strategy Measure and evaluate progress

68. JOHNPAULHENRY.COM To get non-proﬁt photography tips delivered to your inbox, email John@johnpaulhenry.com

69. VISIT SOCIALLYPRESENT.COM $10,000 grant in services and support for 2013 Website, Facebook, Video, Branding package, and more. Go to the Giving Back tab Click on “nominate a non- proﬁt”

70. Presentation Prepared by and sociallypresent.com & johnpaulhenry.com

71. REACH PEOPLE. RAISE MONEY. Social Media Marketing For Non-Profits

Social Media Marketing for Non-Profit. Reach People. Raise Money.

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Social Media Marketing for Non-Profit. Reach People. Raise Money.

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