21. …and begins to apply the P.O.S.T methodology to his problem.
22. “ A lot of my team do use
Facebook in their
personal lives. ”
People
Assess your customers’ activities
23. “ I want my diverse team to share
experiences, discuss ideas and
support one another in an open
environment. ”
Objectives
Decide what you want to accomplish
24. “ I also want them to
think I am hip and cool. ”
Objectives
Decide what you want to accomplish
25. “ But this is a big change!
My team must be allowed to allocate
time to make this work. ”
Strategy
Plan for how relationships with customers will change.
26. “ I need a SOCIAL
BUSINESS COMMUNITY. ”
Technology
Decide which social technologies to use.
27. “ A social networking application
would be perfect for this. ”
Technology
Decide which social technologies to use.
28. The IT department deploy a social networking application…
……quickly.
39. Crea*ng The Social Workplace @DavidChris
3 Learning Points:
• Social technologies enable the strategy, they don’t define it !
• The “change in mindset” required should not be under-estimated
• Social Media is about PEOPLE…
5 Top Tips:
• Find the hook ! (reduce email by 50%?)
• Start small – Quick Win – BIG Impact
• Be CREATIVE
• Be PASSIONATE
• Stop! Think Social….
www.stopthinksocial.com
40. My Contacts: @DavidChris
stopthinksocial.com
stopthinksocial.com/twitter
stopthinksocial.com/facebook
stopthinksocial.com/linkedin
stopthinksocial.com/disqus
www.stopthinksocial.com