@DavidChris Social Media Influence 2010 David Christopher Disclaimer: The
views expressed in this presentation are my own and do not necessarily reflect the views of Oracle. www.stopthinksocial.com

My CV… @DavidChris
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@DavidChris
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@DavidChris Social Media in Business:
It’s just a bunch of tools right? (Auto plays in presentation mode) www.stopthinksocial.com

Mr Bossman has heard Social
Media is hip and cool.

“ Social Media is hip
and cool. Blogs are Social Media. I must write a BLOG! ” Mr Bossman

Mr Bossman starts a Blog.

2 weeks later…

“ Why is nobody in
my team responding ? Social Media sucks! ” ts 5B log pos e nts 0 comm

Another 2 weeks later…

“ Why is Social Media
not working for me? ” osts 1 0 Blog p en ts 0 comm Social Media Guru

The Social Media Guru knows
the answer…

…and explains it delicately to
Mr Bossman.

“ Your approach is wrong,
wrong, wrong !!! ” osts 1 0 Blog p e nts 0 Comm

The Social Media Guru begins
to explain that Social Media is not about tools…

“ Social Media is not
about tools… ”

“ It’s about PEOPLE! ”

“ Have you heard of
P.O.S.T ? ”

Mr Bossman begins to understand
where he was going wrong…

…and begins to apply the
P.O.S.T methodology to his problem.

“ A lot of my
team do use Facebook in their personal lives. ” People Assess your customers’ activities

“ I want my diverse
team to share experiences, discuss ideas and support one another in an open environment. ” Objectives Decide what you want to accomplish

“ I also want them
to think I am hip and cool. ” Objectives Decide what you want to accomplish

“ But this is a
big change! My team must be allowed to allocate time to make this work. ” Strategy Plan for how relationships with customers will change.

“ I need a SOCIAL
BUSINESS COMMUNITY. ” Technology Decide which social technologies to use.

“ A social networking application
would be perfect for this. ” Technology Decide which social technologies to use.

The IT department deploy a
social networking application… ……quickly.

And another 2 weeks later…

25 Posts
nts
45 Comme

Mr Bossmans’ team are now
collaborating better.

Mr Bossman is very happy.

However, Mr Bossman was not
able to achieve all his objectives…

…his team still do not
think he is hip or cool.

Social Media is about PEOPLE!

@DavidChris Written by David Christopher
Graphic Design by Florin Postolache Music by Harold Green (twitter: mediaguy777) www.stopthinksocial.com

Crea*ng The Social Workplace @DavidChris
www.stopthinksocial.com

Crea*ng The Social Workplace @DavidChris 3 Learning Points:
• Social technologies enable the strategy, they don’t define it ! • The “change in mindset” required should not be under-estimated • Social Media is about PEOPLE… 5 Top Tips: • Find the hook ! (reduce email by 50%?) • Start small – Quick Win – BIG Impact • Be CREATIVE • Be PASSIONATE • Stop! Think Social…. www.stopthinksocial.com

My Contacts: @DavidChris stopthinksocial.com stopthinksocial.com/twitter stopthinksocial.com/facebook
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