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April 2013
Hashtag battle is used by Samsung and Sunsilk.
Simple online campaigns are still happening.
Users have to submit photo with product
placement within it.
The President of Republic Indonesia starts his
own Twitter account
Citra Seoul Mate
Indosat Smartphone Photography
Clear Cool Riders
#sexyMBDCbrowsing
Chevrolet #AkulahIndonesia
Panasonic Gobel Awards
Presidential Palace’s Twitter
@SBYudhoyono
@SBYudhoyono
BCA Simple Things Matter
Line WWF Orangutan
Sunsilk Kilaumu
Tantangan Asha
Ford Drive Connect Win
Samsung S4
THE WHITE BOOK
•  Get to know more on
Indonesia’s users in many
social media channels.
•  Recapping most commercial
campaign study cases in
Indonesia 2012.
•  Music, cinema, and social
causes in Indonesia’s social
mediasphere.
•  Concerns on the openness of
social media in Indonesia.
www.strategocorp.com/socialmedia2012
www.slideshare.net/socialmedialandscape
www.slideshare.net/socialmedialandscape
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