In his BlogWell case study presentation, "From Financial Currency to Social Currency," CME Group's Director of Corporate Communications, Allan Schoenberg, shares how they're using tools like Twitter, LinkedIn, and blogs to connect with traders online. -- BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions. To learn more about BlogWell, visit gaspedal.com/​​​​​​blogwell/​​​​​​ BlogWell is produced by GasPedal and the Social Media Business Council. Learn More: gaspedal.com and socialmedia.org

1. How Big Brands Use Social Media
Chicago | August 11, 2010
Allan Schoenberg
CME Group
From Financial Currency to
Social Currency
www.gaspedal.com/blogwell

2. @AllanSchoenberg
@CMEGroup
@CMEG

3. Big Mac Index
© 2010 CME Group. All rights reserved

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15. Expanding Globally
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16. 4.0
40
© 2010 CME Group. All rights reserved

17. “Social media is the
Social
new trading floor – it’s
where traders now
connect virtually ”
virtually.
© 2010 CME Group. All rights reserved 16

18. CME Group’s LinkedIn
• 1,010 followers
• 5 Groups (4 private)
G i t )
• Equity Index Products- 94
members
• Careers in the Futures
Industry- 1,724 members
• Journalist and bloggers- 205
J li t d bl
members
• Interest Rate Products- 218
members
• Forex Products- 177 members
© 2010 CME Group. All rights reserved

19. CME Group’s Discussions
Interest Rates
• Are you trading Ultra Bond
FX
Futures? http://bit.ly/3QLncw.
• Is the worst over for the Euro?
http://bit.ly/8YUKTW What’s your
What s
•Have you used our new Fed Watch
Have
opinion?
tool yet? (Posted by Jack Callahan)
http://bit.ly/ce6oD0
•We've developed quarterly and
Equities
E iti monthly realized historical volatilities
• New equity quarterly roll analyzer of our most popular currency
now available: http://bit.ly/d6zrjM. futures contracts (Posted by Craig
LeVeille) http://ow.ly/1Q982
) p // y/ Q
•Research team shows how our E-
mini markets functioned properly
on May 6 (Posted by Brett
Vietmeier): http://ow.ly/1KK7c
Vi t i ) htt // l /1KK7
© 2010 CME Group. All rights reserved

20. What we’ve learned
• 24x7 focus group
• Transparent and more reliable
• Build relationships by creating private and targeted
conversations
con e sations and discussions
disc ssions
• More control over members
• We become a hub to connect members to each other
• Further opportunities for creating unique content
• Staff training
© 2010 CME Group. All rights reserved

21. Real-time news ticker
• Early adopter
• Breaking
B ki
news/different
views
• Issues mgmnt
• ExchangeTalk
• StockTwits
St kT it
partnership
• Hootsuite
© 2010 CME Group. All rights reserved

22. @StockTwits
@HowardLindzon
@PPearlman
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23. © 2010 CME Group. All rights reserved

24. Farmers Twitter Lucrative Tips To Commodity
Traders – Forbes, Aug 5, 2010
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25. The Google Effect
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26. Lessons Learned
• This is not about you it’s about your audience (70/30)
you…it s
• It’s not a silver bullet
• Be social…monitor, listen, respond
• Try new things and benchmark
y g
• Understand the risks/rewards
© 2010 CME Group. All rights reserved

27. Twitter:
@AllanSchoenberg
@MichaelAShore
@LacyQ
@L Q
@JWachtel
@CMEGroup
Blog: http://www.b2bvoices.com
LinkedIn:
Li k dI
http://www.linkedin.com/in/allanschoenberg
You
Y can d
download this presentation here:
l d thi t ti h
http://www.slideshare.net/allancme
© 2010 CME Group. All rights reserved

28. How Big Brands Use Social Media
Chicago | August 11, 2010
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