This document summarizes a presentation given by Dave Tovar and Suraya Bliss of Walmart at Blogwell Minneapolis in 2009 about how Walmart engages with massive audiences through social media. It discusses Walmart's history as a community store, how geography no longer confines community, and how Walmart now connects through various social media touchpoints like YouTube, blogs, mobile, and social networks. It also outlines how Walmart's customer community helps people save money and live better, and provides examples of how Walmart engages stakeholders through blogs, Twitter, and an internal social network for associates called mywalmart.
Navigating Identity and Access Management in the Modern Enterprise
BlogWell Minneapolis Social Media Case Study: Walmart, presented by Suraya Bliss and Dave Tovar
1. How Big Brands Use Social Media
Minneapolis at General Mills | August 13, 2009
Suraya Bliss
Walmart
“Engaging with Massive Audiences”
2. A Store of the Community
Retailing then, now and next
Dave Tovar and Suraya Bliss
Blogwell Minneapolis, 2009
1
3. Consider this…
8,000+ retail units
200+ million customers per week
2.1+ million associates worldwide
78% associates who want to connect online
1+ million ratings and reviews
millions... cgm every year
2 Blogwell Minneapolis 2009
4. Connections
• 22% of Americans know someone who
works at Walmart o Sa s C ub
o s a a t or Sam’s Club
Strategy One
gy
3 Blogwell Minneapolis 2009
5. What We’ll Talk About
A Store of the Community
y
• Then
• Now
• Next
4 Blogwell Minneapolis 2009
6. Our DNA
If we work together we’ll lower the cost
of living for everyone…we’ll g
g y give the
world an opportunity to see what it’s like
to save and have a better life.
Sam Walton
You can’t just keep doing what works
one time. Everything around you is
always changing. To succeed, stay out
in front of that change.
Sam Walton
5 Blogwell Minneapolis 2009
12. Check Out blog
Engaging with influencers and opinion leaders
g g g p
I was reading blogginstocks the other day and noticed
the commentary on Wal-Mart's PC Merchandising. The
first bullet point was a bit hard to swallow: "Why even
carry PCs is you display them like this". I must be
honest here: I agree. We …really haven't focused on
improving the customer experience and addressing the
concerns that bloggingstocks brings up. When I took
over the PC business last August, this was the first area
on my list that I wanted to address.
Ryan Halford, Check Out blogger
11 Blogwell Minneapolis 2009