In their BlogWell New York presentation, Outback Steakhouse's Senior Director of Direct to Consumer Marketing, Ken Bott, and Direct to Consumer Marketing Manager, Dan Holm, share how they use the voices of a few to reach the minds of many.
Ken and Dan talk about how they are leveraging customer relationships built on Twitter to drive engagement and traffic into their restaurants.
Watch the video of this presentation here: https://vimeo.com/51963004
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BlogWell New York Social Media Case Study: Outback Steakhouse, presented by Ken Bott & Dan Holm
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September 12, 2012
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6. Every customer
interaction is an
opportunity to build a
deeper relationship.
@KLG614: Show of hands... who decided
to ditch previous dinner plans and go to
@Outback for dinner tonight instead??
11. 1 tweet was the start of a powerful
relationship.
“Better priorities this time...last night's
@Outback Special (to go) fueled this
morning's 5-mile run.”
16. What we learned:
1. Customers crave a truly authentic
relationship with brands.
2. This relationship cannot be
automated with “tools”.
3. Customers who are empowered
will take action on behalf of the
brand.
17. SocialMedia.org
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BlogWell
San Francisco
June 20, 2011
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This presentation is from
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BlogWell socialmedia.org/blogwell
New York
September 12, 2012
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