In his BlogWell San Francisco presentation, SocialMedia.org’s CEO, Andy Sernovitz, shared his recommendations on how to stay safe and ethical in social media.
Andy covered the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
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BlogWell San Francisco Social Media Ethics Briefing, presented by Andy Sernovitz
1. SocialMedia.org
Video Case Studies
SocialMedia.org
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Case Studies
BlogWell
San Francisco
June 20, 2011
This presentation is from
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BlogWell Andy Sernovitz
San Francisco
March 27, 2012 Social Media Ethics Briefing:
socialmedia.org/blogwell Staying Out of Trouble
6. Three Guides for Safe Social
Media Outreach
1. Require disclosure and truthfulness in social
media outreach.
2. Monitor the conversation and correct
misstatements.
3. Create social media policies and training
programs.
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7. Stay Safe
Never pay
Real disclosure
Don’t lie to your mom
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8. 10 Magic Words
I work for _________, and
this is my personal opinion.
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9. Who are you?
Were you paid?
Is it an honest opinion based
on a real experience?
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11. Disclosure Best Practices Toolkit
Checklists for • Disclosure of Identity
• Personal and Unofficial
every situation Participation
• Truthfulness
Customize for • Outreach and Advocacy
Campaigns
your team • Agency/Contractor Disclosure
• Vendor Questionnaire
• Policies and Training
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18. If you have to ask,
the answer is no
It’s easier to be honest
Pass it on
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19. SocialMedia.org
This video is from
Case Studies Learn more about past and
BlogWell
San Francisco
June 20, 2011
upcoming BlogWells
This presentation is from
socialmedia.org/blogwell
BlogWell socialmedia.org/blogwell
San Fracisco
March 27, 2012
socialmedia.org/blogwell