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BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik

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In his BlogWell Chicago presentation, 3M‘s Social Media Lead, /Transform, Greg Gerik, talks about how they're leveraging their collaborative culture to drive social business. Greg shares how 3M integrates the voice of the customer into everything they do and gives a sneak peek into their future offices that incorporate custom social dashboards. Watch the video of the presentation here: https://vimeo.com/48076003

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SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Greg Gerik Chicago July 18, 2012 Innovation Through Social Business socialmedia.org/blogwell
Greg Gerik, Social Media Leader 3M Global eTransformation gtgerik@mmm.com @ggerik
Questions? @ggerik
@ggerik
@ggerik
@ggerik
@ggerik
SAMPLE (Not 3M) @ggerik
@ggerik
@ggerik
July Ask for reviews Aug 16 Identify issue Aug 24 Team formed Aug 27 Respond publicly Sept Material changed Sept @ggerik
After During Before @ggerik
E-mail / Loyalty Programs Ratings and Reviews Online Ad Units PR / Blogger / Talker Outreach Brand Website @ggerik
A 3M Racing content calendar is developed to engage Fans throughout 2012 with exclusive content and offers. Social & Mobile Brand Engagement for NASCAR
Empower and energize the 3M enterprise through ‘real-time’ data-points and connectivity. @ggerik
Advancing the future of 3M to remain on the forefront of Innovation. @ggerik
Fuel the ability for 3M to connect Take customer connections everywhere Faster @ggerik
Observe. Visualize. Collaborate. @ggerik
Ratings & Listening Reviews Vendor Aggregator Insights Conversations Source Source Vendor Source Vendor Source Observe. @ggerik
Visualize. @ggerik
Collaborate. @ggerik
@ggerik
@ggerik
Thank You. Questions? 3M™ Fingerprint- Fading Technology Greg Gerik, Social Media Leader 3M Global eTransformation gtgerik@mmm.com @ggerik
SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell Chicago July 18, 2012 socialmedia.org/blogwell

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BlogWell Chicago Social Media Case Study: 3M, presented by Greg Gerik

  • 1. SocialMedia.org Video Case Studies SocialMedia.org This video is from Case Studies BlogWell San Francisco June 20, 2011 This presentation is from socialmedia.org/blogwell BlogWell Greg Gerik Chicago July 18, 2012 Innovation Through Social Business socialmedia.org/blogwell
  • 2. Greg Gerik, Social Media Leader 3M Global eTransformation gtgerik@mmm.com @ggerik
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  • 12. July Ask for reviews Aug 16 Identify issue Aug 24 Team formed Aug 27 Respond publicly Sept Material changed Sept @ggerik
  • 13. After During Before @ggerik
  • 14. E-mail / Loyalty Programs Ratings and Reviews Online Ad Units PR / Blogger / Talker Outreach Brand Website @ggerik
  • 15. A 3M Racing content calendar is developed to engage Fans throughout 2012 with exclusive content and offers. Social & Mobile Brand Engagement for NASCAR
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  • 17. Empower and energize the 3M enterprise through ‘real-time’ data-points and connectivity. @ggerik
  • 18. Advancing the future of 3M to remain on the forefront of Innovation. @ggerik
  • 19. Fuel the ability for 3M to connect Take customer connections everywhere Faster @ggerik
  • 20. Observe. Visualize. Collaborate. @ggerik
  • 21. Ratings & Listening Reviews Vendor Aggregator Insights Conversations Source Source Vendor Source Vendor Source Observe. @ggerik
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  • 27. Thank You. Questions? 3M™ Fingerprint- Fading Technology Greg Gerik, Social Media Leader 3M Global eTransformation gtgerik@mmm.com @ggerik
  • 28. SocialMedia.org This video is from Case Studies Learn more about past and BlogWell San Francisco June 20, 2011 upcoming BlogWells This presentation is from socialmedia.org/blogwell BlogWell socialmedia.org/blogwell Chicago July 18, 2012 socialmedia.org/blogwell