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How to put the social in social media
         and keep the personal out
                                   Lauren Candito
                        President, Social Media Solutions LLC




Monday, April 4, 2011
Online Reputation




Monday, April 4, 2011
personal    brand
                                 vs
                        branding    personality




Monday, April 4, 2011
Personal branding
                                Personal
                                Branding




Monday, April 4, 2011
Profile   Group   Page




Monday, April 4, 2011
Facebook



1                       Customize your privacy
                             settings.




Monday, April 4, 2011
Facebook – privacy




Monday, April 4, 2011
Facebook – privacy
                              Friends > Edit Friends




        Create a List



Monday, April 4, 2011
Facebook



2                       Keep the content employer-
                               friendly.




Monday, April 4, 2011
Facebook




Monday, April 4, 2011
Facebook



3                              Be Proactive.
                         Know your company’s
                        stance on social media.


Monday, April 4, 2011
12

Monday, April 4, 2011
Monday, April 4, 2011
Twitter – privacy




Monday, April 4, 2011
Facebook



1                       Follow other industry
                         professionals.




Monday, April 4, 2011
Facebook




Monday, April 4, 2011
Facebook



2                          

 Engage in
                        existing conversations.




Monday, April 4, 2011
Facebook




Monday, April 4, 2011
Facebook



3                  
 Don’t just duplicate content.




Monday, April 4, 2011
Facebook




Monday, April 4, 2011
Blog – used for both




Monday, April 4, 2011
Facebook



1                       Show the human side of
                             your brand.




Monday, April 4, 2011
Brand personality





            brand personality
    Monday, April 4, 2011
Facebook



2                   Include original content.




Monday, April 4, 2011
Linkedin in – professional





 position yourself as the
expert.
Monday, April 4, 2011
26

Monday, April 4, 2011
Facebook



1                  Use LinkedIn Networking
                          etiquette.




Monday, April 4, 2011
information
                          etiquette
                        connection
                         etiquette

Monday, April 4, 2011
Facebook



2                       
 
 Request
                        recommendations wisely.




Monday, April 4, 2011
Facebook




Monday, April 4, 2011
Facebook



3

           
           Consider letting others
                          follow your brand.




Monday, April 4, 2011
Facebook




Monday, April 4, 2011
What about employees?





           what about employees?
Monday, April 4, 2011
****





           social media policy
Monday, April 4, 2011
how to find
     your
     personal
     online
     reputation:

Monday, April 4, 2011
1                    Ask a friend.




   2
Monday, April 4, 2011
                        Google yourself specifically.
how to check your brand’s
          online reputation:

Monday, April 4, 2011
1                     Search Engine Rankings




  2                     Google Alerts




     3
                        Google yourself specifically.
                        Content Sharing

Monday, April 4, 2011
Social Media Guidelines

  Create groups & profiles    Seek influence, but not 
  Participate openly          control
  Act like a publisher       Experiment

  Know your audience         Post often

  Know your competition      Ask open‐ended questions

  Build a community          Integrate across all 
                               networks



                                                     39

Monday, April 4, 2011
Tips for Getting Started
         Use the Rule of Thirds
              o (1/3 web presence, 1/3 one-way, 1/3 social)
         Build relationships with influencers
         Make it easy to re‐mix your content
         Remember... There is no instant gratification
              o  Results require effort over time
         Use metrics to discover what works and what doesn’t

                                                                40

Monday, April 4, 2011
Questions





           questions?
Monday, April 4, 2011

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How to Be Personal & Professional Using Social Media