Georgios kolovos ge

1. WE ARE LIVING IN A FASINATING
TIME
of Fortune 500 companies
have disappeared since 2000.
Accenture
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52%

2. @gkolovos #tmkme2
only39%
of CFOs have confidence in
their Marketing Directors
Marketing Week

3. Lessons from the past
Philosophy
Politics
Art
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4. Thales of Miletus
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5. @gkolovos #tmkme2
KNOW
THYSELF
the most difficult thing in life is to

6. PERSONAL BRAND
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7. Chief
Technology
Officer
Chief
Experience
Officer
Chief Product
Officer
Chief Content
Officer
Data Scientist Data Lead Simplicity
Engineer
Influencer
Relationship
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IS THIS MARKETING?

8. 88%
of marketer thing
marketing should own
digital
23%
of the other functions
agree
Source: Omobono
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DIGITAL OWNERSHIP
VS

9. @gkolovos #tmkme2
Commercial
Support
Commercial
Accelerator
Product & Services
Innovation
Business Model
Transformation
MARKETING
ORGANISATION

10. REVENUE SOURCE
CUSTOMER EXPERIENCE
DIGITAL & DATA
INVESTMENTS
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11. @gkolovos #tmkme2
WHAT MAKES YOUR COMPANY
UNIQUE?

13. GE Capital or
Formula E
FORMULA E
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14. SINGLE PURPOSE
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15. Lycurgus
of Sparta
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16. 300h of videos uploaded
31.2MM messages sent
347.222 tweets sent
17.361 profiled viewed
48.611 photos posted
In just 1 min…
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17. @gkolovos #tmkme2

18. Aristotle
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19. Ethos
PathosLogos
Credibility - Trust
Consistency - Logic Emotions - Imagination
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20. See tutorial regarding confidentiality
disclosures.

21. See tutorial regarding confidentiality
disclosures.
EMOTIONALLY TOUCHING
FUNNY
VISUALLY APPEALING
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22. See tutorial regarding confidentiality
disclosures.
See tutorial regarding confidentiality
disclosures.
@gkolovos #tmkme2
50%
Sales reps ignore
of marketing leads
Marketo

23. See tutorial regarding confidentiality
disclosures.
of the buyer’s journey is completed
before buyers speak to sales
Corporate Executive Board
57
%
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24. Plato
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25. @gkolovos
CHANGE YOU
let your lover
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26. Funnel Management
Prospect
Inquiries
Proposal/Sales
Closing
Marketing
Sales
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27. Partnership
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28. EXPECT THE
UNEXPECTED
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29. Epictetus
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30. @gkolovos #tmkme2
It's not what happens to you, but how
you react to it that matters…

31. @gkolovos
IMPOSSIBLE SITUATION
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32. @gkolovos #tmkme2
SIMPLE SOLUTION…

33. @gkolovos #tmkme2
CLARITY
LEADERSHIP
COURAGE

34. FLUFFY? WEAK?
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