The document discusses strategies for engaging emotional shoppers and consumers. It addresses how to appeal to lapsed users and new generations by being locally relevant, useful to the audience, and focused on positive social impact. The document emphasizes engaging people through trust, generosity and person-to-person connections over material goods or high salaries alone. It suggests sharing brand stories and values through video content can help drive sales by appealing to emotional connections.

1. Engaging the Emotional
ShopperSAM THOMSON – THE BODY SHOP

2. Engaging the Emotional Shopper
Engaging the Emotional
Consumer
@samuel_thomson @thebodyshopuk

3. Engaging the Emotional Consumer
Engaging Emotional People
@samuel_thomson @thebodyshopuk

4. Engaging Emotional People
Engaging People (to drive sales!)
@samuel_thomson @thebodyshopuk

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LAPSED
USERS
NOT RELEVANT
ANYMORE
NOT SOPHISTICATED
ENOUGH
NOT A BRAND PROUD
TO GIVE
NOT GRATEFUL
TO RECEIVE
NOT EDGY
ENOUGH
NOT UNIQUE
ENOUGH
NOT VISIBLE
ENOUGH
NEW
GENERATION

11. @samuel_thomson @thebodyshopuk CONFIDENTIAL

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LAPSED
USERS
NOT RELEVANT
ANYMORE
NOT SOPHISTICATED
ENOUGH
NOT A BRAND PROUD
TO GIVE

13. @samuel_thomson @thebodyshopuk CONFIDENTIAL

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18. @samuel_thomson
Insert Brand Video Here
CONFIDENTIAL@thebodyshopuk

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Insert Oils of Life Video
Here
CONFIDENTIAL@thebodyshopuk

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“We sell a
lifestyle, the
motorbike comes
free”
WILLIE G
DAVIDSON CONFIDENTIAL

26. @samuel_thomson @thebodyshopuk CONFIDENTIAL

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“Almost half the workforce (42%) now want to work for an organisation
that has a positive impact on the world…44% thought meaningful
work that helped others was more important than a high salary and
36% would work harder if their company benefitted society.
The change…is being driven by the so-called millennials…62%
want to work for a company that makes a positive impact, half
prefer purposeful work to a high salary, and 53% would work
harder if they were making a difference to others.”
SOURCE: http://www.theguardian.com/sustainable-business/2015/may/05/millennials-employment-
employers-values-ethics-jobs
CONFIDENTIAL

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1. People Trust People

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2. People Buy From People

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3. Be Useful to your Audience

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4. Be Locally Relevant

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5. Be Generous

42. @samuel_thomson CONFIDENTIAL@thebodyshopuk

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45. @samuel_thomson
Insert Mother’s Day Video
Here
CONFIDENTIAL@thebodyshopuk

46. Thank you
@thebodyshopuk@samuel_thomson