Learn about the highlights from Facebook's F8 conference and what they mean for your brand.
In this webinar we cover:
- Facebook Messenger: do you need a bot strategy? How will it influence your customer service and marketing?
- New ad units: how can you use them?
- Social (live) video can be 10x more effective. What does this mean for your campaign?
- Facebook Payments: what is on the horizon?
- Oculus Rift: we tried it out and let you know what we think!
- Facebook innovation mindset: what we can learn
10. Introducing Bots To Messenger
Source: Wired
http://www.wired.co.uk/magazine/archive/2015/11/features/inside-facebook-messenger
11. • Messenger is the fastest growing app in the US with over 900
million active users
(source: Nielsen)
Introducing Bots To Messenger
12. What it means…
• Facebook Messenger may displace many other apps
• Facebook is looking to global competitors like WeChat for
innovation inspiration
• Brands need a bot strategy: how will you engage on Messenger?
How do you integrate social media into customer service?
20. What it means…
• The Live API tool will allow publishers and advertisers to
experiment with Live content (including streaming live video from
any device like drones!)
• No monetization opportunities for brands yet, but it’s a great time
to create new ways to interact with viewers
21. Source: Road To VR
http://www.roadtovr.com/facebook-unveils-surround-360-an-open-3d-360-camera-and-video-stitching-pipeline/
23. Oculus Rift / VR
• “VR has the potential to be the most social platform, because you
feel you're right there with another person."
Mark Zuckerberg
(source: The Telegraph)
24. What it means…
• VR really is Facebook’s biggest gamble
• It’s all about shared experiences; exactly how brands will tap into it
to exploit its full potential is a challenge
25. Other Platform Updates
• New Ad Units: according to Jehan Damji, Facebook Product
Manager, 87% of time spent on mobile is in apps
• Facebook Payments: a report by The Information pointed that code
found inside Messenger suggests Facebook plans to turn on a
feature to make digital transactions or even pay for physical goods
in stores.