Pharma is changing and fast. As the industry reaches social maturity, our latest study reveals that Pharma communities in social media are growing rapidly. In this webinar we take a closer look at social media usage and behavior across the top 20 Pharma companies.

1. THE SOCIAL CHECK-UP

2. Hello!
Chloe Partikas
Social Media Director,
Ogilvy Healthworld
Thomas Crampton
Global Consulting Principal,
Marketing Transformation
OgilvyRED
Rick Evans
Senior Digital Strategist
Ogilvy Healthworld

3. What’s the weather like in your city?
Tell us where you’re dialling in from!

4. Want this deck?
It will be available for download shortly after
the webinar on: slideshare.net/socialogilvy
Ogilvy staff: It’s also on The Market!
themarket.ogilvy.com

5. 5

6. 6thesocialcheckup@ogilvy.com

7. 7thesocialcheckup@ogilvy.com

8. 8thesocialcheckup@ogilvy.com

9. 9thesocialcheckup@ogilvy.com

10. 10
Company engagement v activity
thesocialcheckup@ogilvy.com

11. thesocialcheckup@ogilvy.com

12. Content test results

13. Content test results

14. Content test results

15. Content test results

16. Competition is everywhere
thesocialcheckup@ogilvy.com

17. 1 - Tailor your content carefully
2 - Don't add to the noise
3 - Craft your paid promotion
strategy thoughtfully
Tailored Relevant Content
+
Paid Promotion Strategy
=
Engagement
Boost your engagement
thesocialcheckup@ogilvy.com

18. 💰 Invest in paid social
🔎 Research your audience
🕑 Spend time creating less
💡 Test and learn
🔭 Monitor your competitors
Key takeaways
thesocialcheckup@ogilvy.com

19. March 2018
The Social
Check-up
And the appointment’s
not over…
Interested in the full report?
Chloe Partikas
Social Media Director
Rick Evans
Senior Digital Strategist
Chelsey Toms
Senior Account Manager
Emmanuel Demuren
Research Analyst
Sameer Shah
Research Manager
To dive deeper into The Social Check-up
2018, email us for the full social report
and the chance to hear our in-depth
analysis directly from the team:
thesocialcheckup@ogilvy.com