What does our economy look like in the age of automation? What plans do the world's largest companies have - think Amazon, Alibaba and Alphabet - for our collective future? How will we fit into the world that they're building? In this webinar we take a close look at Amazon's granted and/or filed patents, and assess what they're building as a leading indicator for what the economy of the future will look like.

1. Powered by
What’s Next:
Union of
Humans

2. Welcome
Jess Kimball
Chief Futurist
Ogilvy Consulting
Dayoán Daumont
Consulting Partner
Ogilvy Consulting

3. Tell us
where you
are dialing
in from!
What’s the weather
like in your city?

4. Union of Humans
2019 Trend Report
OGILVY CONSULTING

5. Millennials & the Economy
The Human Union
PART I of III

6. OGILVY CONSULTING | Union of Humans 6
How Life Has Changed for Americans Aged 25 to 34 - 1977 to 2016
Part I of III
SOURCE
Kight, Stef. “Being 30 Then and Now.” Axios, July 22, 2018.
Chart: Harry Steven, Axios.

7. OGILVY CONSULTING | Union of Humans 7
We’ve Been Here Before
Part I of III
SOURCE
Ida M. Tarbell, Library of Congress, 1904
John D. Rockefeller, Hulton Archive/Getty Images, 1900.
“They had never played fair,” Tarbell said of Standard Oil,
“and that ruined their greatness for me.”

8. OGILVY CONSULTING | Union of Humans 8
It’s the Late 1800s All Over Again
Part I of III
SOURCE
Source: Y Charts
Source: Tung, Hans. “Lessons from China for Global Entrepreneurs,” GGV Capital, October 2017.
Percentage of Change in Stock Prices The Big Three: BAT vs. FANG

9. OGILVY CONSULTING | Union of Humans 9
It’s the Late 1800s All Over Again
Part I of III

10. OGILVY CONSULTING | Union of Humans 10
Competition Through Patents
Part III of III
SOURCE
CB Insights
Number of Patents Filed by Walmart and Amazon
Number of Patents Granted to Walmart and Amazon
Part I of III

11. OGILVY CONSULTING | Union of Humans 11
Okay, Let’s Get Into Amazon…
Part I of III
SOURCE
Source: CB Insights. Amazon shows 24% compound annual growth rate from 2013-2017.
Amazon’s Unprecedented Growth
Net Sales in Billions, 2013-2017 Fiscal Years

12. OGILVY CONSULTING | Union of Humans 12
Millennials’ Future: The Amazon Economy
Part I of III
CHARTS
Source: Soper, Spencer. “Amazon’s New Businesses
Push to Profit to a Record.” Bloomberg, July 26,
2018.
Profit Machine?
After Years of Losses & Small Profits, Amazon Earnings Take Off
Rising Cloud
Amazon Unit Providing IT Infrastructure Services
Sees Steady Growth

13. Millennial Culture
Evolution & Contradiction
PART II of III

14. OGILVY CONSULTING | Union of Humans 14
Millennials Are Spending A Lot of Time Online
Part II of III
SOURCE
Twenge, Jean. iGen. Atra Books, 2017.
As Technology Abounds, Millennials are Increasingly Miserable
Change in College Students’ Narcissistic Personality Inventory

15. OGILVY CONSULTING | Union of Humans 15
There are Signs Millennials are Tiring of Wealth Worship
Part II of III
SOURCES
Clockwise from top left: Kate Wagner, McMansion Hell; Images of the #vanlife trend; Kendrick Lamar.

16. Millennials, Advertising, & Media
Drone or Billboard or Both?
PART III of III

17. OGILVY CONSULTING | Union of Humans 17
Amazon Drone Technology Systems
Part III of III
SOURCE
CB Insights

18. OGILVY CONSULTING | Union of Humans 18
Surveillance is Now a Means of Growth
Part III of III
SOURCE
CB Insights

19. OGILVY CONSULTING | Union of Humans 19
Feedback Control: Cold War Technology Applied to Online Behavior
Part III of III
SOURCE
Pawlick, Jeffery, NYU, referencing Zuboff, 2016

20. OGILVY CONSULTING | Union of Humans 20
Feedback Control: Cold War Technology Applied to Online Behavior
Part III of III
Happy Belly is Amazon’s brand of snack foods and AmazonBasics batteries
grabbed a third of the battery market within a few years of launching.

22. Thank you!
The full report is available for download on ogilvy.com
OGILVY CONSULTING

23. Do you
want
this
deck?
It will be available for download
shortly after the webinar on:
slideshare.net/socialogilvy
And the recording up on
facebook.com/
OgilvyConsulting

24. Questions?

25. Thank you.