Super-charge your LinkedIn presence with these business-oriented tips. Use ninja tips to make your personal profile the best it can be. Join (or create) Groups to increase networking, stay on top of industry news, and generate leads for your business. And create a Company Page to showcase your company, products and services. This presentation will walk you through the key points for those three important LinkedIn concepts.

1. Advanced LinkedIn:
Profile Ninja Tips
Groups
Company Pages
Stephanie Schwab
Crackerjack Marketing
@stephanies
www.crackerjackmarketing.com

2. In This Presentation: Advanced LinkedIn
 Ninja Tips for Your LinkedIn Profile
 LinkedIn Groups
 LinkedIn Company Pages
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3. LinkedIn Ninja Tips

4. Spend Time With Your Profile
 Spend time on you before you spend time on groups or
company pages
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5. First: Turn Off Broadcasts
 While you’re mucking around with your profile, turn off
activity broadcasts
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uncheck this

6. What’s Your Headline?
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7. Headline
 Not your job title
 Think advertising copy or blog post title
 120 characters
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8. Who Are You?
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9. Summary
 Keyword-rich, compelling copy
 Not a job description
 First person!
 Can use keyboard characters for bullets or separators
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10. More Summary Examples
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11. More Summary Examples
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12. More Summary Examples
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13. While You’re Writing…
 Create or back up everything you’re doing in Word or a text
file
 LinkedIn doesn’t allow you to save old versions
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14. Customized Links
 Valuable real estate in your public profile
 Link to your company website, company blog, other company
or non-profit, personal site, etc.
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• always use “other” so
you can name each link
• link to all your
presences on the web

15. Profile: Resources
 3 Stunningly Good LinkedIn Profile Summaries
• http://www.linkedinsights.com/3-stunningly-good-linkedin-
profile-summaries/
 8 Tips for Supercharging Your LinkedIn Profile
• http://smartblogs.com/social-media/2013/02/05/8-tips-for-
supercharging-your-linkedin-profile/
 8 Profile Tips to Maximize the New LinkedIn User Interface for
2013
• http://windmillnetworking.com/2012/12/14/maximize-new-
linkedin-personal-profile-page-tips-2013/
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16. LinkedIn Groups

17. Why You Should Be Active in Groups
 Stay on top of industry news and events
 Connect with potential clients and customers
 Develop thought leadership in your area of expertise
 Make other connections: speaking, personal connections
 Create a group around your company, product or service

18. Join Some Groups
 Choose wisely
• Join 3-5 groups, max, to
start
• Keep groups focused but
without too much overlap
• Choose groups with 100s,
but not 1000s, of
members (for best
networking potential)
 Visit often
• Visit 2-3 times per week
• Change email settings to
receive more or fewer
group messages
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19. Group Best Practices
 Don’t spam the group
• Make sure your additions to the conversation are relevant and
not all focused on you or your products/services
 “Share” to post to multiple groups – but make sure it’s
relevant (see previous bullet)
• You can share to groups from your personal updates or your
company page
 Take it offline
• If you get into a serious discussion with someone about your
business, suggest that they connect with you so you can email
about it directly
• You cannot post an email address within a group, so you must
connect first
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20. Joining Discussions
 Join “Most Popular” discussions
• These will have greatest visibility
 What to say:
• Respond to existing comments
• Provide additional insight
• Ask a question
 Like and Share discussions
• Posters will see that you’ve done that
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21. Start Your Own Discussion
 Once you’ve participated for a while, start your own discussion
• It’s bad form to do this right when you’ve joined a group
 What’s important to the group? Your discussion should target
these points
 Ask a compelling question
 Follow up and pay attention to your discussion
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22. Start Your Own Group
 If your industry or niche isn’t served
by a well-trafficked group, start
your own
 When you set up your group,
optimize your group page by:
• Using keywords in the group title
• Using keywords in group
description
 Choose an Open Group if you want
the discussions visible to the world,
or a Members-Only Group if they’re
visible to members only
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23. Group Manager Best Practices
 You’re the hostess at the party!
• Make sure all your guests are comfortable
 Communicate with group members
• Send a weekly message to the group
– Highlight key industry news
– Promote group members to the rest of the group
 Help people network with each other
• Make introductions
• Encourage newcomers
 Choose which content to feature
• The Managers Choice box highlights a discussion
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24. Groups: Resources
 15 Tips for Getting the Most From LinkedIn Groups
• http://gillin.com/blog/2012/10/15-tips-for-getting-the-most-
from-linkedin-groups/
 How To Network Using LinkedIn Groups
• http://www.socialmediaexaminer.com/how-to-network-using-
linkedin-groups/
 Best Practices for LinkedIn Group Management
• http://janetfouts.com/best-practices-for-linkedin-group-
management/
 5 B2B Content Marketing Tips for Boosting Your LinkedIn
Group
• http://contentmarketinginstitute.com/2013/01/b2b-content-
marketing-tips-boosting-linkedin-group/
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25. LinkedIn Company Pages

26. Why You Need a Company Page
 Tell your company story
 Share career opportunities
 Get found by people searching for your services
 Highlight products and services
 Share company news
 Generate leads

27. Essential Elements of Your Company Page
 Cover Image & Logo
 About Us
 Connected Employees
 Company Updates
 Products & Services
 Product Recommendations

28. Company Page: Cover Image & Logo
 Specifications:
• Image - Minimum 646x220 pixels, PNG/JPEG/GIF format,
Maximum 2 MB
• Logo - 100x60 pixels, PNG/JPEG/GIF format, Maximum 2 MB
 Make your cover image high-quality and memorable
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29. Company Page: About Us
 Be descriptive in
main About section
• Use relevant
keywords
• Write with some
personality – not
too corporate
 Specialties
• Keywords are very
important here
• List all of your
company’s
specialties in the
language people
will be using in
search 29

30. Company Page: Connected Employees
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 When your employees indicate they work for your company,
they show up here
 This helps establish the size of your company

31. Company Page: Company Updates
 Similar to Facebook or
Google+, you can post
updates for your
company on LinkedIn
 These will go to all of
your followers and
appear at the top of
your company page
 Your blog is great
update material, as are
new products or
company
announcements
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32. Company Page: Products and Services
 Edit your main Company page to describe what you do
 Include up to 3 banners with URLs to click through
• Great opportunity to showcase products/services/specials
• Banners are 646x222 pixels
 Edit from the Edit button at the top of the Products page
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help people understand
that this is clickable by
including a call-to-action
“button” in your banner

33. Company Page: Specific Products
 You choose what
you showcase
 Add an image
(100x80 pixels)
 Use good keywords
in your description
and key features
 Link to the relevant
page on your
website
 Include video if you
can
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34. Company Pages: Product Recommendations
 These are featured on every product/service page
 Ask clients and customers for them
 You choose what to use/feature on your product page
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35. Company Pages: Resources
 21 Examples of Powerful LinkedIn Company Pages
• http://www.impactbnd.com/21-examples-of-powerful-linkedin-
company-pages/
 5 Strategic Tips for Creating a Killer LinkedIn Company Page
• http://windmillnetworking.com/2012/03/22/strategic-tips-
creating-linkedin-company-page/
 Turn Your LinkedIn Company Page Into A Sales Magnet
• http://www.business2community.com/linkedin/turn-your-
linkedin-company-page-into-a-sales-magnet-0158624
 5 Creative Ways to Use LinkedIn Company Pages
• http://www.socialmediaexaminer.com/5-creative-ways-to-use-
linkedin-company-pages/
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36. Questions?
Stephanie Schwab
stephanie@crackerjackmarketing.com
twitter: @stephanies
crackerjackmarketing.com
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