Social Report is a powerful social reporting platform. Turn your social messaging into an effective marketing tool. Drive engagement. Understand Return on Investment. Improve results.
2. How are you publishing today?
• Manual posting to social networks?
• Takes a lot of time
• No aggregated tracking
• No overall engagement reporting
• Publishing using social media management tools?
• Limited number of available networks.
• No overall engagement reporting
• No conversion tracking
3. Must have publishing features
• Large number of supported networks.
• Simple tool that allows quick setup of publication.
• Ability to schedule in advance
• Demographic targeting
• Productivity features such as bulk upload
• Content syndication via RSS feed.
• Integration capabilities
4. How does Social Report Publishing work?
• Design your publication (shorten links, include images)
• Select which social accounts you want to publish to.
• Define schedule (one time, recurring, etc.).
• Define targeting (country, language, age)
• Define conversion metrics
• Done! Social Report will now take care of the rest:
• Publish according your requirements
• Track your publication performance
• Prepare and deliver reports
• Notify you of publications and activity.
5. Which networks can Social Report publish to?
• Blogger
• Facebook – accounts, pages, groups
• Foursquare venue pages
• Google+ Pages
• LinkedIn – personal profiles, company pages and groups.
• MySpace
• Twitter
• Tumblr
• WordPress
• XING
• YouTube
6. Must have social reporting features
• Response to your publication
• Clicks
• Shares
• Comments
• Reach
• Conversions – did your publication result in any tangible
business benefit (i.e. sale, new customer acquisition).
• Comparison analysis – which networks or accounts are
doing better then others. Where should you be investing.
• Notifications and alerts
7. Publishing Methods
• Design your publication right from
Social Report
• Upload a spreadsheet with all
publications pre-designed.
• Connect to an RSS feed to have
content auto publish to your
accounts.
• API – integrate social publishing
right into your tool by using our
REST API
8. Response to your Publication
• Clicks – how many users saw the post and reacted by
•
•
•
•
•
clicking.
Shares – how many users saw shared your publication.
Comments – how many users responded by leaving a
comment.
Reach – how many users was your publication able to
reach.
Geo – where in the world are people that responded to
your publication.
Comparison – which accounts that you published to
offered the most response.
9. Conversions and ROI
• Install a conversion script we provide.
• Define key parameters:
• Cost of publication
• Cost of conversion
• Value of conversion
• Publish using Social Report
• Track conversions in relation to individual publication
• Compare conversions by accounts
• Understand where the world conversions are coming
from.
10. How to get started
• Sign up for a Social Report account
• Pick the right package.
• Add social accounts
• Start publishing!
11. Have questions?
• Visit us at http://www.socialreport.com
• Call us +1-855-800-6825
• Skype: socialreport
• Email: info@socialreport.com