This document describes Social Seeder, an all-in-one platform for identifying, activating, and engaging brand ambassadors to help spread marketing messages through their social media networks. The platform allows companies to recruit ambassadors, run targeted campaigns for ambassadors to share content in just two clicks, and measure the impact on key metrics like reach and clicks. Using ambassadors can exponentially increase a brand's reach compared to sharing content directly. Social Seeder is used by companies across various industries to increase brand awareness, support internal communications, sales and recruitment efforts.

1. RELEASE THE
POWER OF YOUR
AMBASSADORS

2. Realease the Power of Your Ambassadors │ Social Seeder
ALL-IN-ONE AMBASSADOR MKT PLATFORM
IDENTIFY AND RECRUIT YOUR AMBASSADORS
ACTIVATE THEM AND GET YOUR MESSAGE SHAREDTHROUGH THEIR
SOCIAL MEDIA CHANNELS
ENGAGE WITH THEM AND CREATE A POWERFUL COMMUNITY TO
HELP YOU SPREAD THE WORD
HARVEST THE RESULTS, ANALYSE THE DATA AND OPTIMISE

3. Realease the Power of Your Ambassadors │ Social Seeder
WHY AN AMBASSADOR?
SHARES ON
2,4 NETWORKS
REACHES
317 PEERS
INFLUENCES 4,96%
TO CLICK ON
BRANDED CONTENT

4. Realease the Power of Your Ambassadors │ Social Seeder
GENERATE EXPONENTIAL REACH
When you share content on Social Media:
50.000 FOLLOWERS
%2 Organic Reach
1,000 PAX REACHED
When you share content on through your ambassadors:
4 AMBASSADORS
317 reach per ambassador
1,250 PAX REACHED

5. For whom?
1

6. Realease the Power of Your Ambassadors │ Social Seeder
MARKETING
INCREASE BRAND AWARENESS
Higher brand awareness & more brand loyalty
More visitors to your website / blog / videos
Awareness raising
Additional visitors at trade shows & events
Powerful fundraising & vote raising tool
Feel recognised and appreciated
Increased commitment & positive engagement
Easily share enthusiasm
Innovative and a larger social media reach
Credible, sincere and engaging communication
More people identify with the company's values
A safer way of having people share social media campaigns

7. Realease the Power of Your Ambassadors │ Social Seeder
INTERNAL COMMUNICATION
EMPLOYEE ADVOCACY
Well-informed and engaged employees
Employee branding
Employees are the organisation's ideal ambassadors
Safe and easy sharing of corporate communication
They feel recognised & appreciated, are proud to share
More commitment, more positive engagement
Success of internal communication
More productive employees
Consistent corporate story
A stronger relationship with the organisation

8. Realease the Power of Your Ambassadors │ Social Seeder
SALES DEPARTMENT
SOCIAL SELLING
(Sales) staff share commercial campaigns
Lead generation & introductory purpose
More visitors at trade shows & events
Reach potential new customers
Easily share enthusiasm
Social recognition for positive commitment
More engagement due to an active contribution
Efficiently use a social network of ambassadors
More impact and greater reach for commercial messages
Credible communication & increased interest of prospects

9. Realease the Power of Your Ambassadors │ Social Seeder
HUMAN RESOURCES
JOB POSTS
Employees help find new talent
Organisation profiles itself as an attractive employer
More and better candidates thanks to employee networks
Employees contribute to recruitment policy
Engagement, commitment & appreciation
"We" culture within the organisation
A pleasant place to work for employees
Efficient, low-cost recruitment
Employees position themselves as opinion leaders
Organisation communicates as one

10. How does Social
Seeder work?
2

11. Realease the Power of Your Ambassadors │ Social Seeder
THE SOCIAL SEEDER FRAMEWORK
Recruit
Identify and recruit your
ambassadors
Activate
Segment ambassadors, activate
them, and run multiple highly-
targeted campaigns
Engage
Engage with your ambassadors
and create powerful and lasting
relationships
Harvest
Harvest the fruits of your
campaigns and monitor every
stage of the process

12. Realease the Power of Your Ambassadors │ Social Seeder
RECRUIT
Transform your supporters into
ambassadors
Design your recruitment portals
Create recruitment boxes and
embed them in your website or
social media channels
Send personal invitations

13. Realease the Power of Your Ambassadors │ Social Seeder
ACTIVATE
Segment your ambassadors
Create targeted campaigns
Predefine the social media
channels and the message to be
spread
Your ambassadors can share your
content in just 2 clicks

14. Realease the Power of Your Ambassadors │ Social Seeder
ENGAGE
Connect with your ambassadors
and create a powerful community
Ambassadors can log in on the
platform to see the analytics of the
campaigns, check their
contributions
Reward loyal ambassadors

15. Realease the Power of Your Ambassadors │ Social Seeder
HARVEST
Harvest the fruits of your
campaigns
All information can be tracked
through the dashboard
Make key decisions with accurate
and relevant data
Learn about your ambassadors

16. Realease the Power of Your Ambassadors │ Social Seeder
CONTROL, MEASURABILITY &
OPTIMISATION
MAXIMUM
CONTROL
Campaign message
Select ambassadors
Choice of social media channels
Personal note
MEASURE IMPACT
Who/what/where/when
Total reach
Number of clicks
Various ratios
Campaign & Ambassador marketing
value
LEARN &
OPTIMISE
More shareable & clickable content
Optimise reach & conversion
Continuous recruitment of
ambassadors

17. Our Customers
3

18. Realease the Power of Your Ambassadors │ Social Seeder
ACTIVATING, REACHING AND GENERATING
OUR CUSTOMERS
Activating more
than 100,000
ambassadors
a month
Reaching
more than
8 million people
Welcoming more than
+20,000 additional
web visitors with 1
campaign

19. Realease the Power of Your Ambassadors │ Social Seeder
OUR CUSTOMERS
Telecom
NGO
Automotive
Consumer Goods
Travel & EntertainmentBanking
Academics
Technology
Cities

20. Realease the Power of Your Ambassadors │ Social Seeder
Do you want to learn
more?
Visit our website at socialseeder.com
Get in touch at community@socialseeder.com