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Dan Berger
CEO
Social Tables
October 2017
Staying Relevant in the Age of Automation
Futureproofing Your Career:
100 employees
Raised $22.6 million
Founded in 2011
Boost event sales overnight.
Sales Success Platform
Fuel demand.
Attract Fortune 500
planners with the space
search engine.
Search
Win more.
Negotiate faster with
personalized proposals.
Propose→
Grow bookings.
Engage qualified
planners with interactive
content marketing.
Convert→
Deliver better.
Create accurate setups
that lead to repeat
business.
Diagram→
Free Social Tables
● Free diagramming, seating and
check-in capability
● 100% accurate floorplans
● 181,000 unique event spaces
● Live collaboration
● 700+ custom objects
4,350 customers creating
2 million events with
250 million participants
Sample of the 40+ awards Social Tables and its leadership have received.
We envision a world where every face-
to-face event achieves great things
● Discover opportunities to advance our professional
development
● Examine strategies to manage these changes
Learning Objectives
KEY THOUGHT
If so much has changed in
the past in 20 years, what are
the advances that will shape
the next 20 years?
Where machines could replace humans—and where they can’t (yet). McKinsey.
Internet Trends 2017 Report. Meeker, Mary.
Sapiens. Hariri, Yuval Noah.
OBSERVATION
We are becoming
increasingly reliant on
technology to do work.
KEY THOUGHT
What can we do prepare?
Step 1: Relax.
Farmers, a Case Study
● In 1900, 30 million people in the
United States were farmers.
● By 1990 that number had fallen to
under 3 million even as the
population more than tripled.
● 90% of American agriculture
workers lost their jobs, mostly due
to automation.
● Yet somehow, the 20th century
was still seen as an era of
unprecedented prosperity.
How to Win with Automation (Hint: It’s Not Chasing Efficiency)
Step 2: Embrace.
Automation starts with a
baseline of what people do in a
given job and subtracts from
that.
It deploys computers to chip
away at the tasks humans
perform.
Automation vs. Augmentation
Augmentation means starting
with what humans do today
and figuring out how that work
could be deepened rather than
diminished by a greater use of
machines.
Adapted from Beyond Automation, HBR, 2015
Human-centered automation is a term used to characterize
the use of automation technologies (e. g., intelligent aids,
displays, warning devices) to enhance the capabilities and
compensate for the limitations of human operators.
Human-centered automation
Step 3: Reimagine.
Redesigning Jobs
How to Win with Automation (Hint: It’s Not Chasing Efficiency)
When doctors have the world’s
medical knowledge at their
fingertips, they can devote
more of their mental energy
to understanding the patient
as a person, not just a medical
diagnosis. This will help them
take lifestyle, family situation
and other factors into account
when prescribing care. This will
change how doctors will
interact with patients.
What Do Redesigned Jobs Look Like In Hospitality?
Hotel sales people Meeting consultants
Meeting planners Event strategists
Caterers Experience curators
AV techs Learning partners
The 5 Career Choices You
Can Make Right Now
Five Options for Career Advancement
Five Options for Career Advancement
●
●
●
●
Step Up - Is it for me?
Adapted from Beyond Automation, HBR, 2015
Step Up - Examples
Adapted from Beyond Automation, HBR, 2015
Step Up - Ideal outcome
Adapted from Beyond Automation, HBR, 2015
●
●
●
Step Up - L&D opportunities
Adapted from Beyond Automation, HBR, 2015
Five Options for Career Advancement
●
●
●
Step Narrowly - Is it for me?
Adapted from Beyond Automation, HBR, 2015
Step Step Narrowly - Example
Adapted from Beyond Automation, HBR, 2015
Step Narrowly - Ideal outcome
Adapted from Beyond Automation, HBR, 2015
Step Narrowly - L&D opportunities
Adapted from Beyond Automation, HBR, 2015
●
●
●
Five Options for Career Advancement
●
●
●
Step In - Is it for me?
Adapted from Beyond Automation, HBR, 2015
Step In - Example
Adapted from Beyond Automation, HBR, 2015
Step In - Ideal outcome
Adapted from Beyond Automation, HBR, 2015
Step In- L&D opportunities
●
●
●
●
●
Adapted from Beyond Automation, HBR, 2015
Five Options for Career Advancement
Step Forward - Is it for me?
Adapted from Beyond Automation, HBR, 2015
Step Forward - Example
Adapted from Beyond Automation, HBR, 2015
Step Forward - Ideal outcome
Adapted from Beyond Automation, HBR, 2015
Step Forward - L&D opportunities
Adapted from Beyond Automation, HBR, 2015
●
●
Five Options for Career Advancement
Automation Will Make Us Rethink What a “Job” Really Is
●
●
●
●
Step Aside - Is it for me?
Adapted from Beyond Automation, HBR, 2015
Step Aside - Example
Adapted from Beyond Automation, HBR, 2015
Step Aside - Ideal outcome
Adapted from Beyond Automation, HBR, 2015
Step Aside - L&D opportunities
Adapted from Beyond Automation, HBR, 2015
●
●
●
●
●
We’re all born with a natural curiosity. We want to learn.
But the demands of work and personal life often
diminish our time and will to engage that natural
curiosity. Developing specific learning habits can be a
route to both continued professional relevance and
deep personal happiness.
- John Coleman, Passion & Purpose
“
Staying in touch

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Futureproofing your career: Staying relevant in the age of automation

  • 1. Dan Berger CEO Social Tables October 2017 Staying Relevant in the Age of Automation Futureproofing Your Career:
  • 2.
  • 3. 100 employees Raised $22.6 million Founded in 2011
  • 4. Boost event sales overnight. Sales Success Platform Fuel demand. Attract Fortune 500 planners with the space search engine. Search Win more. Negotiate faster with personalized proposals. Propose→ Grow bookings. Engage qualified planners with interactive content marketing. Convert→ Deliver better. Create accurate setups that lead to repeat business. Diagram→
  • 5. Free Social Tables ● Free diagramming, seating and check-in capability ● 100% accurate floorplans ● 181,000 unique event spaces ● Live collaboration ● 700+ custom objects
  • 6. 4,350 customers creating 2 million events with 250 million participants
  • 7.
  • 8. Sample of the 40+ awards Social Tables and its leadership have received. We envision a world where every face- to-face event achieves great things
  • 9. ● Discover opportunities to advance our professional development ● Examine strategies to manage these changes Learning Objectives
  • 10. KEY THOUGHT If so much has changed in the past in 20 years, what are the advances that will shape the next 20 years?
  • 11. Where machines could replace humans—and where they can’t (yet). McKinsey.
  • 12. Internet Trends 2017 Report. Meeker, Mary.
  • 14. OBSERVATION We are becoming increasingly reliant on technology to do work.
  • 15. KEY THOUGHT What can we do prepare?
  • 17. Farmers, a Case Study ● In 1900, 30 million people in the United States were farmers. ● By 1990 that number had fallen to under 3 million even as the population more than tripled. ● 90% of American agriculture workers lost their jobs, mostly due to automation. ● Yet somehow, the 20th century was still seen as an era of unprecedented prosperity. How to Win with Automation (Hint: It’s Not Chasing Efficiency)
  • 19. Automation starts with a baseline of what people do in a given job and subtracts from that. It deploys computers to chip away at the tasks humans perform. Automation vs. Augmentation Augmentation means starting with what humans do today and figuring out how that work could be deepened rather than diminished by a greater use of machines. Adapted from Beyond Automation, HBR, 2015
  • 20. Human-centered automation is a term used to characterize the use of automation technologies (e. g., intelligent aids, displays, warning devices) to enhance the capabilities and compensate for the limitations of human operators. Human-centered automation
  • 22. Redesigning Jobs How to Win with Automation (Hint: It’s Not Chasing Efficiency) When doctors have the world’s medical knowledge at their fingertips, they can devote more of their mental energy to understanding the patient as a person, not just a medical diagnosis. This will help them take lifestyle, family situation and other factors into account when prescribing care. This will change how doctors will interact with patients.
  • 23. What Do Redesigned Jobs Look Like In Hospitality? Hotel sales people Meeting consultants Meeting planners Event strategists Caterers Experience curators AV techs Learning partners
  • 24. The 5 Career Choices You Can Make Right Now
  • 25. Five Options for Career Advancement
  • 26. Five Options for Career Advancement
  • 27. ● ● ● ● Step Up - Is it for me? Adapted from Beyond Automation, HBR, 2015
  • 28. Step Up - Examples Adapted from Beyond Automation, HBR, 2015
  • 29. Step Up - Ideal outcome Adapted from Beyond Automation, HBR, 2015
  • 30. ● ● ● Step Up - L&D opportunities Adapted from Beyond Automation, HBR, 2015
  • 31. Five Options for Career Advancement
  • 32. ● ● ● Step Narrowly - Is it for me? Adapted from Beyond Automation, HBR, 2015
  • 33. Step Step Narrowly - Example Adapted from Beyond Automation, HBR, 2015
  • 34. Step Narrowly - Ideal outcome Adapted from Beyond Automation, HBR, 2015
  • 35. Step Narrowly - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● ● ●
  • 36. Five Options for Career Advancement
  • 37. ● ● ● Step In - Is it for me? Adapted from Beyond Automation, HBR, 2015
  • 38. Step In - Example Adapted from Beyond Automation, HBR, 2015
  • 39. Step In - Ideal outcome Adapted from Beyond Automation, HBR, 2015
  • 40. Step In- L&D opportunities ● ● ● ● ● Adapted from Beyond Automation, HBR, 2015
  • 41. Five Options for Career Advancement
  • 42. Step Forward - Is it for me? Adapted from Beyond Automation, HBR, 2015
  • 43. Step Forward - Example Adapted from Beyond Automation, HBR, 2015
  • 44. Step Forward - Ideal outcome Adapted from Beyond Automation, HBR, 2015
  • 45. Step Forward - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● ●
  • 46. Five Options for Career Advancement
  • 47. Automation Will Make Us Rethink What a “Job” Really Is
  • 48. ● ● ● ● Step Aside - Is it for me? Adapted from Beyond Automation, HBR, 2015
  • 49. Step Aside - Example Adapted from Beyond Automation, HBR, 2015
  • 50. Step Aside - Ideal outcome Adapted from Beyond Automation, HBR, 2015
  • 51. Step Aside - L&D opportunities Adapted from Beyond Automation, HBR, 2015 ● ● ● ● ●
  • 52. We’re all born with a natural curiosity. We want to learn. But the demands of work and personal life often diminish our time and will to engage that natural curiosity. Developing specific learning habits can be a route to both continued professional relevance and deep personal happiness. - John Coleman, Passion & Purpose “