This document discusses how new diagramming technologies can help meeting planners and hotels align their objectives and improve operations. It notes that meeting planners prioritize familiar destinations, low costs, technology, responsiveness, and expectations being met, while hotels prioritize quick room turns, increased sales, outstanding customer service, and breaks. The document argues that diagrams are the foundation for events and facilitate sales, coordination and service, and that new "diagrams 2.0" technologies make diagrams more contextual, collaborative, accessible, device-agnostic and beautiful. It shares quotes from customers praising Social Tables software for allowing clients to easily amend space templates and map out setups.