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Our Industry's Future.. Meetings in Twenty Years

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Event Planners of the Future
Event Planners of the Future
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Our Industry's Future.. Meetings in Twenty Years

  1. 1. Dan Berger CEO Social Tables June 2017 Meetings in Twenty Years Our Industry’s Future...
  2. 2. ● Your time is valuable. You’re free to leave any time. ● No one knows everything. Questions welcome whenever. ● Spread the knowledge. Take as many photos and share. Interact with me and the audience... ● me on twitter = @danberger ● hashtag = #WEC17 ● Use glsr.it/dan to ask questions remotely Presenter-Audience Agreement
  3. 3. 100 employees Raised $22.6 million Founded in 2011
  4. 4. Boost event sales overnight. Sales Success Platform Fuel demand. Attract Fortune 500 planners with the space search engine. Grow bookings. Engage qualified planners with interactive content marketing. Win more. Negotiate faster with personalized proposals. Deliver better. Create accurate setups that lead to repeat business. Destination Convert Propose Diagram→→ →
  5. 5. Free Planner Essential ● 100% accurate floorplans ● 181,000 unique event spaces ● Live collaboration ● 700+ custom objects ● Free diagramming capability Plan for the unplannable with collaborative event software and accurate floorplans that make it easy.
  6. 6. 4,350 customers creating 2 million events with 250 million participants
  7. 7. We envision a world where face- to-face events achieve great things Sample of the 40+ awards Social Tables and its leadership have received.
  8. 8. 1. Describe the way the hospitality industry has evolved over the past 2 decades. 2. Discover what the future holds for meetings and events. 3. Examine strategies to manage these changes. Learning Objectives
  9. 9. 1. Describe the way the hospitality industry has evolved over the past 2 decades. 2. Discover what the future holds for meetings and events. 3. Examine strategies to manage these changes. Learning Objectives
  10. 10. GROUP DISCUSSION How has meeting planning changed over the past two decades? @remote use glsr.it/dan
  11. 11. 1. Describe the way the hospitality industry has evolved over the past 2 decades. 2. Discover what the future holds for meetings and events. 3. Examine strategies to manage these changes. Learning Objectives
  12. 12. GROUP DISCUSSION What do you think meetings will look like in 20 years? @remote use glsr.it/dan
  13. 13. Current trends & supporting data This is the framework A series of mini-predictions Mega prediction
  14. 14. TREND ALERT Hotels are more cognizant than ever of their cost structure.
  15. 15. New JLL report examines global hotel investment trends
  16. 16. The way we book ● Owners will demand even higher profit margins. ● Most group business booking will be automated. ● Most group business will be booked direct thanks to matching algorithms. ● Supplier pricing power will be even stronger due to consolidation.
  17. 17. Commissions will decrease significantly.
  18. 18. TREND ALERT Predictable physical work is being replaced by machines.
  19. 19. Where machines could replace humans—and where they can’t (yet). McKinsey.
  20. 20. Deals To Robotics Startups Drop For Third-Straight Quarter
  21. 21. ● The best photographers will know how to fly. ● Robots will replace some security personnel. ● Robot will be used in to setup/teardown events. ● Interacting with robots will be socially acceptable. ● The price of robots will decrease below labor costs. Our relationship with machines
  22. 22. Robots will be used in event operations.
  23. 23. TREND ALERT New ways to travel are changing our behavior.
  24. 24. ● Autonomous vehicles will unlock new destinations. ● Homesharing will add inventory everywhere. ● Events could happen anywhere. The destinations we partner with
  25. 25. Remote destinations will compete with traditional ones.
  26. 26. TREND ALERT A new computing platform is emerging.
  27. 27. What’s Next In Computing? Dixon, Chris. | Internet Trends 2017 Report. Meeker, Mary.
  28. 28. ● Site visits won’t be as common. ● Telepresence will be hyper-realistic. ● The way we experience events will change. The technology we experience
  29. 29. Virtual and real events will become one.
  30. 30. TREND ALERT We are entering a new industrial revolution centered around artificial intelligence.
  31. 31. Sapiens. Hariri, Yuval Noah.
  32. 32. The fourth industrial revolution: a primer on Artificial Intelligence. Kelnar, David
  33. 33. The work we do ● Administrative planning work will be automated. ● Attendee preferences will follow them around. ● Events will have higher ROI because we will rely less on serendipity.
  34. 34. AI will impact events in many ways.
  35. 35. TREND ALERT A new generation is entering our industry and bringing its own set of principles.
  36. 36. ● Transparency will be one of our core values. ● Trust will be measured digitally. ● We will be more comfortable sharing information with our industry partners. ● Hotel sales professionals will be measured by the success of their meetings. The way we do business
  37. 37. There will be a culture shift in our industry.
  38. 38. TREND ALERT Events are getting a facelift as face-to-face becomes more coveted.
  39. 39. Internet Trends 2017 Report. Meeker, Mary.
  40. 40. ● User conferences will replace some traditional meetings. ● Large meetings will warehouse smaller ones. ● Influencer marketing will play an important role in driving attendance. ● Influencers will create popup events. ● Festivilized events (“experiences”) will be the norm. The DNA of events
  41. 41. Attention will be a planner’s most coveted commodity.
  42. 42. TREND ALERT The meeting planning profession is entering primetime.
  43. 43. ● The value of meetings will be universally understood. ● The meeting planning profession will be more respected. ● Meeting planners will interact with executives on a regular basis. The value we bring
  44. 44. The meetings industry will be taken more seriously.
  45. 45. GROUP DISCUSSION What did I miss? What are predictions you anticipate? @remote use glsr.it/dan
  46. 46. 1. Describe the way the hospitality industry has evolved over the past 2 decades. 2. Discover what the future holds for meetings and events. 3. Examine strategies to manage these changes. Learning Objectives
  47. 47. GROUP DISCUSSION What can you do to stay ahead of the curve? @remote use glsr.it/dan
  48. 48. How to futureproof your career Adapted from Beyond Automation, HBR, 2015
  49. 49. We’re all born with a natural curiosity. We want to learn. But the demands of work and personal life often diminish our time and will to engage that natural curiosity. Developing specific learning habits can be a route to both continued professional relevance and deep personal happiness. - John Coleman, Passion & Purpose “
  50. 50. Q&A
  51. 51. Free Planner Essential ● 100% accurate floorplans ● 181,000 unique event spaces ● Live collaboration ● 700+ custom objects ● Free diagramming capability Plan for the unplannable with collaborative event software and accurate floorplans that make it easy.
  52. 52. Staying in touch

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