Originally presented at HX: The Hotel Experience 2015. #hx2015

1. The Meetings Industry in 20 Years
Trends and predictions in events, meetings, hospitality, and travel
November 2015
Dan Berger | CEO | Social Tables

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I am a participant. I am a planner. I am a believer.

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Global trends and how they will
impact our industry

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6. Everything is a function space for meetings
and events.
7. Every industry is consolidating.
8. Traditional education is losing significance,
moving online, and becoming free.
9. Business models are changing to due to
increased competition.
10. Technology is seamlessly integrating into
our lives.
1. Time is the most valuable resource in
business.
2. Events are becoming a strategic marketing
product.
3. Software is eating the world.
4. We’re transitioning from bureaucratic
hierarchies to technology-driven networks.
5. The sharing economy is not slowing down.
10 global trends to be mindful of

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1. Time is the most valuable
resource in business

8. Meeting planners will be more
strategic than ever.

9. Meetings will be smaller and
more intimate.

10. Source: US Bureau of Labor Statistics
The number of meeting planners
will continue to rise.

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2. Events are becoming a
strategic marketing product

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Live events will be an important
source of revenue for the most
meaningful companies.

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Experiences will be more
common and more expensive.

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3. Software is eating the
world

15. The industry’s current
processes as we know them
will be obliterated.

16. Event logistics will be
automated.

17. Group business will be booked
mostly online.

18. Hotel sales people will
become meeting consultants.

19. 1990s 2010s 2030s
Most events will have a virtual
audience.

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4. We’re transitioning from
bureaucratic hierarchies to
technology-driven networks

21. Content will be crowdsourced.

22. Our industry will be embrace
transparency.

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5. The sharing economy is
not slowing down

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Hotels will do mostly group
business.

25. Everything planners need will
be available on-demand.

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6. Everything is a function
space for meetings and
events

27. Meeting space will be more
commoditized than ever.

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Events will mostly be indoors
or under covered structures.

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7. Every industry is
consolidating

30. Meeting and event planning
companies will begin
consolidation.
Source: IBISworld, USA Today

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8. Traditional education is
losing significance, moving
online, and becoming free

32. Workshops for exchanging
knowledge will be the key
component at meetings.

33. Meeting planning will be a
more organized, respected,
and common practice.

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9. Business models are
changing to due to
increased competition

35. Event software will be free.

36. There will be a subscription
model for events.

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10. Technology is
seamlessly integrating into
our lives

38. Networks at meetings and events
will be a target for hackers.

39. Rooms will be setup automatically
with robots.

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Connecting | Q&A
email: dan@socialtables.com
twitter: @danberger if you give me
your card, I
can send you
the slides!