Enterprise Social Technology book helps organizations harness the power of social media, social networking and social relevancy.

1. Helping Organizations Harness The
Power Of
< Social Media >
< Social Networking >
< Social Relevancy >
Enterprise Social Technology

2. Social tech is changing the way we
do business - is your organization
ready?
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3. 3 Categories of Social Tech
Social Relevance
Encompasses the online reputation of an individual or organization. Social
relevance is already starting to make a difference in the world and will soon have
a dramatic impact on a company’s ability to sell products and services.
Social Media
Encompasses the online reputation of an individual or organization. Social
relevance is already starting to make a difference in the world and will soon have a
dramatic impact on a company’s ability to sell products and services.
Social networking
Which is all about connecting with people through a variety of communication
methods and online communities. Since business is all about connections, social
networking is going to change how we sell, how we serve customers, how we
resolve issues, and how we build relationships with the general public.
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4. • Brand awareness
• Increased traffic/sales
• Repeat customers
• Innovation via
customers feedback
How to use social tech
Setting Social Tech Goals1
Internal Governance Policies3
Building a River of Information
Online Reputation Management
5
7
The ROI Measurement Process9
Develop Pilot Projects11
Assembling The Social Tech Team2
Integrating Social Technology with
Web Properties4
6
Implementing Crowdsourcing8
10
Security and Regulations12
Integrating Social Tech Tools into the
Sales Process
Assembling the Organization’s Social
Technology tools
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5. ROI for Organization
• Create more prospects and customer leads.
• Increase sales and peer-to-peer sales reviews.
• Improve internal communications and morale (especially if you have offices in
various parts of the world).
• Build brand awareness and track the effectiveness of the current brand.
• Improve customer service and product support.
• Improve your ability to recruit top-notch talent to your team.
• Increase market intelligence by collecting customer feedback, encouraging customer
community and identity, and collecting information about competitors.
• Lower operating costs by using crowdsourcing as a means for completing tasks
faster and less expensively than at present.
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6. Teaching Technology
to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by
international technology speaker Scott Klososky, we’re a team
relentlessly focused on capturing and translating ways organizations can
use technology to win markets, adapt cultures, and remain ahead of the
curve for years to come. From public and private workshop tracks to full-
scale organizational technology assessments and digital outreach
blueprint strategies, we’ve got enterprise technology growth covered.
Take a closer look at:
www.fpov.com
(405) 359-3910
info@fpov.com
vision you can use

7. Teaching Technology
to the Non-Technology Leader.
Technology never stops evolving and we never stop following it. Led by
international technology speaker Scott Klososky, we’re a team
relentlessly focused on capturing and translating ways organizations can
use technology to win markets, adapt cultures, and remain ahead of the
curve for years to come. From public and private workshop tracks to full-
scale organizational technology assessments and digital outreach
blueprint strategies, we’ve got enterprise technology growth covered.
Take a closer look at:
www.fpov.com
(405) 359-3910
info@fpov.com
vision you can use