Matt Eames of review site Feefo, talking about the benefit reviews on your travel website

1. The power of customer reviews
Matt Eames, Sales & Marketing Director

2. 83% of all holiday
shoppers are influenced
by customer reviews

3. 75% of consumers now expect to be
able to feedback on their experiences

4. 49% won’t book a hotel without reviews.

5. 31% of diners avoid eating at restaurants
that do not have any reviews

6. When deciding between 2 places, 65% of people
will book with a responding establishment

7. 40% of personal travellers and 46% of business
travellers use social networking to share their
travel experiences Source: Google, Think Insights

8. 68% per cent of consumers trust reviews more
when they see both good and bad scores

9. 95% of unhappy customers
would return if an v
issue is dealt
with quickly and efficiently

11. 54% of business travellers have
made travel plans based on
reviews and experience of others

12. 73% of consumers say positive customer
reviews make them trust a local business more.

13. 85% of consumers investigate your
business online before they visit.

14. 57% of consumers read about
you whilst they’re in your place.

16. But, what is
most important
about a travel
review?
?

18. It’s simple to get trust
1. Guarantee reviews are from
genuine customers
2. Do not moderate!

19. Consumers spend four times
as long on site when they
interact with bad reviews.

20. They convert
67% more
highly than the
average
consumer.

21. 30% suspect censorship
or faked reviews
when they
don’t see bad scores.

22. Only 5% say they
won’t buy a product
with bad reviews

23. • Companies spend billions
on reputation management
and growing a brand
• When they could be using
their customers to do their
work for them!

24. Customer Reviews improve
your search rankings

25. Customer Reviews increase your site traffic

26. Feefo integrates into existing social campaigns
Customer
Reviews
drive social
traffic

27. And, Customer
Reviews grow
your sales!

28. So if you’re not using Customer Reviews properly…
…your competitors will