1. Introducing Media Ark
7th November 2012

2. A bit about us…
• Strategic content specialists
– Online video
– Sponsored editorial
– Advertorials
– Social media campaigns
– Television programmes and more…
• Editorial pedigree
– Over 20 years’ experience in
national newspapers/magazines and television
– We’ve made over 50 hours television, sold in 117
territories around the world
– Also created ad’ campaigns for some
of world’s biggest brands

3. Who we’ve worked with...

4. THE CHALLENGE

5. OUR CHALLENGE
• Raise awareness of MSC Cruises with younger travellers, by engaging
opinion formers/bloggers in key territories across Europe
• Create a relationship between MSC and the bloggers, which can be built
upon for the future
• Promote the launch of the ship MSC Splendida – and MSC Divina

6. OUR SOLUTION

8. OUR SOLUTION
• A unique VIP cruise aboard MSC
Splendida for key international
bloggers;
• Each blogger given their own
camera crew and the opportunity to
create their own films
• Each film brought the MSC
experience to life – taking
audiences behind the scenes and
challenging people’s perceptions
about cruising

9. THE RESULTS
• Nearly 3 million interactions on
Twitter, in just 3 months
• Videos got almost 19,000
views/618 hours of viewing on
YouTube – in just 3 weeks
• One video alone got 10,000
views
• Suite of 18 videos created for
MSC future use;