1. FACEBOOK: WHERE DO WE GO FROM HERE?
Palladium Hotel Group has successfully merged the online
world with the real world.
Alfonso Giménez, Palladium Hotel Group
Javier Peso, Pay-touch
2. – Spanish family company established in the 60’s
– 48 hotels in 6 countries, 13.832 rooms
– Consists of seven distinct brands:
CORE BUSINESS SPECIAL PRODUCTS
@socialtrav ,#STM2012
4. The Hotel
Stunning Suites Freshwater Pools Restaurants
Stunning Suites
Freshwater pools
Restaurants
Bars Club
Wellness Center
Beach
Wellness Center Beach Club Bars
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5. The Events
DJs Concerts Corporate
Fashion shows
Dj’s concerts Corporate
Live Events Events
Events
Art Exhibitions
Live Events
Art exhibitions
Fashion Shows
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6. Hotel Guests
Clubbers & Music Lovers
Avant-garde & Trendsetters
New Technology Users
20 to 55 year-old guests
Average age: 36.
20 to 55 years old guests
Internet & Social Media Fans
Average age: 36.
Internet & Social Media Fans
New Technology Users Pioneers & Trendsetters Clubbers & Music Lovers
@socialtrav ,#STM2012
7. Technology Pioneers
Live Streaming
Livestreaming
LED Screens
Chromotherapy
Led screens
Chromotherapy
UshuaïaUshuaïa APP
APP
@socialtrav ,#STM2012
8. Facebook Presence: Setting-up
Development of RFID & Facebook Presence in 2010
Set-up
Launching
Sponsoring
Analysis
Facebook Team Spain
& ROI
Media
Coverage
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16. How can you be a member? In Person
Enrollment-PC
On-line Personal computer
connected to PT-terminal
https://www.pay-touch.com/signup Includes PayTouch
Enroll-PC software
Enrollment-
Station
Exclusive Enrollment Point
Allows user self-registration
@socialtrav ,#STM2012
18. The new PayTouch&Facebook Pods
ADDED TECHNOLOGY NEW FEATURES
- Post on your Facebook wall
HD CAM + Flash light
- Take and share pictures
- Facebook Places Check-in
FB Presence Integration
- All with your fingertips…
@socialtrav ,#STM2012