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Decoding Millennial Mindset

  1. INTERESTING SET OF THOUGHTS AROUND MILLENNIAL MARKET DE – CODING THE MILLENNIAL MINDSET
  2. 1. DIGITALLY TETHERED
  3. DE – CODING THE MILLENNIAL MINDSET 40% OF MILLENNIALS WOULD RATHER LOSE A FINGER THAN THEIR MOBILE PHONE PEW RESEARCH
  4. 54% OF PURCHASES ARE MADE ONLINE ONLY 11% PLAN TO VISIT A PHYSICAL STORE 43% HAVE MADE VOICE DEVICE PURCHASE IN THE PAST 12 MONTHS. DE – CODING THE MILLENNIAL MINDSET
  5. 2. EXPERIENCE DRIVEN
  6. 78% OF MILLENNIALS WOULD RATHER SPEND ON EXPERIENCES THAN PHYSICAL STUFF. DE – CODING THE MILLENNIAL MINDSET HARRIS INTERACTIVE STUDY
  7. 3. SOCIALLY-MINDED
  8. 2/3 MILLENNIALS SAY THEY WILL CHOOSE TO BUY OR NOT TO BUY FROM A BUSINESS BASED ON IT’S CORPORATE SOCIAL RESPONSIBILITY POLICIES. DE – CODING THE MILLENNIAL MINDSET
  9. 4. OPEN AND HONEST
  10. 73% OF MILLENNIAL CONSUMERS ARE PREPARED TO PAY MORE FOR SUSTAINABLE PRODUCT. DE – CODING THE MILLENNIAL MINDSET NIELSEN GLOBAL CORPORATE RESPONSIBILITY REPORT
  11. 5. POST-MODERN
  12. MILLENNIALS HAVE NO PROBLEM IN TRYING NEW, INNOVATIVE BRANDS RATHER THAN TURNING TO A BRAND SEEN AS OLD AND RELIABLE. DE – CODING THE MILLENNIAL MINDSET
  13. 6. ATTENTION SEEKING
  14. 70% OF MILLENNIALS ADMIT CHOOSING PRODUCTS THAT GIVE THEM SOMETHING TO SHARE ON SOCIAL MEDIA. DE – CODING THE MILLENNIAL MINDSET REPORT: MILLENNIALS, MOBILES AND MONEY TELSTRA CORPORATION, 2016
  15. 7. SELECTIVELY LOYAL
  16. 70% OF MILLENNIALS WILL RETURN TO A BRAND WHICH HAS BUILT TRUST OVER A PERIOD OF TIME. DE – CODING THE MILLENNIAL MINDSET
  17. QUESTION BEARING IN MIND IS, HOW DO YOU BRIDGE THE GAP? DE – CODING THE MILLENNIAL MINDSET
  18. 3 QUICK TIPS • MARKET THROUGH THEM NOT TO THEM • BE AUTHENTIC • MAKE IT EASY DE – CODING THE MILLENNIAL MINDSET
  19. THANK YOU
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