Insights about the Millennial Generation

1. INTERESTING SET OF THOUGHTS
AROUND MILLENNIAL MARKET
DE – CODING
THE
MILLENNIAL MINDSET

2. 1. DIGITALLY TETHERED

3. DE – CODING
THE
MILLENNIAL MINDSET
40% OF MILLENNIALS WOULD RATHER LOSE A
FINGER THAN THEIR MOBILE PHONE
PEW RESEARCH

4. 54% OF PURCHASES ARE MADE ONLINE
ONLY 11% PLAN TO VISIT A PHYSICAL STORE
43% HAVE MADE VOICE DEVICE PURCHASE IN
THE PAST 12 MONTHS.
DE – CODING
THE
MILLENNIAL MINDSET

5. 2. EXPERIENCE DRIVEN

6. 78% OF MILLENNIALS WOULD RATHER SPEND
ON EXPERIENCES THAN PHYSICAL STUFF.
DE – CODING
THE
MILLENNIAL MINDSET
HARRIS INTERACTIVE STUDY

7. 3. SOCIALLY-MINDED

8. 2/3 MILLENNIALS SAY THEY WILL CHOOSE TO
BUY OR NOT TO BUY FROM A BUSINESS BASED
ON IT’S CORPORATE SOCIAL RESPONSIBILITY
POLICIES.
DE – CODING
THE
MILLENNIAL MINDSET

9. 4. OPEN AND HONEST

10. 73% OF MILLENNIAL CONSUMERS ARE
PREPARED TO PAY MORE FOR SUSTAINABLE
PRODUCT.
DE – CODING
THE
MILLENNIAL MINDSET
NIELSEN GLOBAL CORPORATE
RESPONSIBILITY REPORT

11. 5. POST-MODERN

12. MILLENNIALS HAVE NO PROBLEM IN TRYING
NEW, INNOVATIVE BRANDS RATHER THAN
TURNING TO A BRAND SEEN AS OLD AND
RELIABLE.
DE – CODING
THE
MILLENNIAL MINDSET

13. 6. ATTENTION SEEKING

14. 70% OF MILLENNIALS ADMIT CHOOSING
PRODUCTS THAT GIVE THEM SOMETHING TO
SHARE ON SOCIAL MEDIA.
DE – CODING
THE
MILLENNIAL MINDSET
REPORT: MILLENNIALS, MOBILES AND MONEY
TELSTRA CORPORATION, 2016

15. 7. SELECTIVELY LOYAL

16. 70% OF MILLENNIALS WILL RETURN TO A BRAND
WHICH HAS BUILT TRUST OVER A PERIOD OF
TIME.
DE – CODING
THE
MILLENNIAL MINDSET

17. QUESTION BEARING IN
MIND IS, HOW DO YOU
BRIDGE THE GAP?
DE – CODING
THE
MILLENNIAL MINDSET

18. 3 QUICK TIPS
• MARKET THROUGH THEM NOT TO
THEM
• BE AUTHENTIC
• MAKE IT EASY
DE – CODING
THE
MILLENNIAL MINDSET

19. THANK YOU