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Social media and the entertainment business

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Mirum India - A WPP Group Company
Mirum India - A WPP Group Company

Sanjay Mehta was on a panel discussion about "Social Media and the Entertainment Business", at the India Social Summit 2012, in Delhi, on April 3, 2012. As a part of that, he presented this deck, before getting into the interactive session. The fonts are slightly changed, while uploading on to Slideshare :(

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Social Media and the Entertainment Business Sanjay Mehta Jt CEO, Social Wavelength
A Quick Introduction: About Me
My 5 slides: 1. Movies: Saturday’s the new Friday 2. TV on Social: the end, not just the means 3. TV gets Social 4. Live Events: Never alone! 5. Understanding social signals
Movies: how Saturday’s the new Friday • So who cares about the newspaper reviews? Waiting for Sat morning, FB / Twitter verdict • Which explains: > Dramatic crashes (e.g. Agent Vinod) > Late revivals (e.g. Paan Singh Tomar, Kahaani) • Y Films: nurturing a community
TV on Social: not just A Means, but the End?! • Every other category uses online means to drive footfalls or leads, to a physical business; television is different • Who moved my audience? The changing media consumption platforms •The content that YOUR brand stands for, delivered WHERE your audience is; staying relevant •Packaged differently for different formats
Chatterboxing: TV goes Social • TV is everywhere, and so’s the phone • The Second Screen • Twitter, FB, Get Glue, etc. • TV becomes interactive pro-actively • Typical consumer responses: -Like social chatter about TV -See live TV to avoid social spoilers -Persuaded to watch ‘catch up TV’ if they see a lot of chatterboxing around a show
You are not alone: Live Event is a Virtual Stadium
Interpreting Social Signals •What does the pre-release social buzz foretell about the fortune of the film? Too late to correct? Or not? • Program Share of voice •Trends and Preferences • Response to changes on air? • Deeper dive: those who connect with a show, connect with what else?!
THANK YOU! Sanjay Mehta JtCEO, Social Wavelength @sm63

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Social media and the entertainment business

  • 1. Social Media and the Entertainment Business Sanjay Mehta Jt CEO, Social Wavelength
  • 3.
  • 4. My 5 slides: 1. Movies: Saturday’s the new Friday 2. TV on Social: the end, not just the means 3. TV gets Social 4. Live Events: Never alone! 5. Understanding social signals
  • 5. Movies: how Saturday’s the new Friday • So who cares about the newspaper reviews? Waiting for Sat morning, FB / Twitter verdict • Which explains: > Dramatic crashes (e.g. Agent Vinod) > Late revivals (e.g. Paan Singh Tomar, Kahaani) • Y Films: nurturing a community
  • 6. TV on Social: not just A Means, but the End?! • Every other category uses online means to drive footfalls or leads, to a physical business; television is different • Who moved my audience? The changing media consumption platforms •The content that YOUR brand stands for, delivered WHERE your audience is; staying relevant •Packaged differently for different formats
  • 7. Chatterboxing: TV goes Social • TV is everywhere, and so’s the phone • The Second Screen • Twitter, FB, Get Glue, etc. • TV becomes interactive pro-actively • Typical consumer responses: -Like social chatter about TV -See live TV to avoid social spoilers -Persuaded to watch ‘catch up TV’ if they see a lot of chatterboxing around a show
  • 8. You are not alone: Live Event is a Virtual Stadium
  • 9. Interpreting Social Signals •What does the pre-release social buzz foretell about the fortune of the film? Too late to correct? Or not? • Program Share of voice •Trends and Preferences • Response to changes on air? • Deeper dive: those who connect with a show, connect with what else?!
  • 10. THANK YOU! Sanjay Mehta JtCEO, Social Wavelength @sm63