Presenstation made at the Bombay Management Association Seminar on How to use Social Media for Business. Grass root level understanding on using Social Media, Case Studies and suggestions on building Social Media Strategies

1. Using Social Media For Business Presentation Made at BMA on 15th January 2010 Hareesh Tibrewala [email_address]

2. “ By the time there is a case study in your specific industry, it is going to be way too late for you to catch up” - Seth Godin

3. What is Social Media?

4. Accha…. Facebook?!

6. why “ Social Media: The online technologies and practices that people use to share opinions, insights, experiences and perspectives. Keeping in touch Making new friends Paying it forward Peer pressure Displaying Creativity Exhibitionism Altruistic impulse Getting validation Affinity to groups how Blogs Social networking sites wikis User generated videos and podcasts Forums and message boards Ratings and reviews tagging RSS widgets

7. How Big Is It

8. 45 million global visitors Every minute – 20 Hrs worth of new video uploaded If Facebook was a country. Population? > 300 million! The number of blogs worldwide is > 200 million. Growing at the rate of nearly 900,000 a day!

14. But this is kids stuff right? How does it effect my business? It is not Kidstuff!

17. Traditional advertising is becoming more and more challenging:

18. If I lived here, I would have adjusted to the noise. The Tata Sky+ factor.

20. Can Social Media help in selling ?

21. It helped Dell $$$$$

22. It helped one of these car companies. Car purchase decided, not by the size of Xylo ads, but by the 22 recommendations here!!

23. It helps sell T-shirts..rather, it RUNS a large T-shirt business!

24. And it helped this plumber Same could happen with a doctor, a lawyer, a stock broker.. There will be positive recommendations, as also negative…. “ Don’t go to that guy.. He’s a cheat..” etc. “ I will tell my Facebook friends about your brand. Not because I like your brand, but because I like my friends!”

26. Your Reputation is made or marred online

27. Have you heard of what happened to Domino’s?

28. From YouTube to The New York Times in 3 days.

30. You can start a “cause” about anything…it can become a rallying force of sorts!!

32. What are those top 10 search results about you?? Public memory may be short, but Google does not forget!

33. 4. Listening in on Social Media can provide a lot of value too.

34. Know what people are thinking about, In Real Time Are they considering a new demat account? What are their issues?

35. Eavesdropping your customers’ homes – Social Media Monitoring Themes Brand Reference Tone Influencer Identification

36. Monitoring conversations for a brand – amazing insights to be got!

43. 5. Business to Business: smaller the target community, the higher the risk you carry in ignoring it!!

48. opportunities

49. listening “ Your brand is what your customers say it is. speaking Speaking is about starting a conversation. “ engaging Customers engaging with you, as well as each other. “ evangelizing Evangelize your customers and transform your relationship with them “ adopting Adopting Social Media practices and changing the way your company operates. “

50. Will it bring more business ? Is it a sales tool ? E.g. Dell - Twitter

51. Will the transparency open up my weakness ?

52. Is it demanding a lot of time and money ?

53. Can I first do a small trial and see?

54. Where is the ROI ?

55. Our recommendation for a Social Media Strategy The 4-P Strategy

57. BRAND

62. Questions? If you need a copy of this presentation, please leave your business card. We will email it to you. Hareesh Tibrewala Jt. CEO, Social Wavelength. [email_address] Company blog: blog.socialwavelength.com LinkedIn: linkedin.com/in/hareeshtibrewala