Social Media Marketing Conference, Kuala Lumpur - Case Study Presentation
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Presentation by Sanjay Mehta, at Social Media Marketing Conference, held at Kuala Lumpur, Malaysia, on July 21, 2010.
![The Channel [v] Social Media Case Study: Lessons for Entertainment and Media Industry Sanjay Mehta Jt. CEO, Social Wavelength](https://image.slidesharecdn.com/socialmedia-casestudy-100806044550-phpapp02/85/Social-Media-Marketing-Conference-Kuala-Lumpur-Case-Study-Presentation-1-320.jpg)
![We are Social Wavelength, a Social Media agency ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who Are We?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media Marketing Conference, Kuala Lumpur - Case Study Presentation
- 1. The Channel [v] Social Media Case Study: Lessons for Entertainment and Media Industry Sanjay Mehta Jt. CEO, Social Wavelength
- 4. Some Of Our Clients One of the Top 5 IT Companies in the World
- 5. The Case Study of one of our clients – Channel V
- 9. The CHANGE as it happened!
- 12. Twitter - Before “On Yours” Twitter- After “On Yours”
- 13. Friends List Twitter Stream Channel [v] takes over Twitterverse
- 16. Twice, a week before the launch @ChannelvIndia was the 2 nd & 4 th Most Popular Twitter user from India On launch day, @ChannelvIndia was the Most Popular Twitter user from India The after effects of the two Channel [v] campaigns!
- 17. Top Twitter account in India
- 18. Accolades galore “ Over the week, I’ve noticed more and more Channel [V] logos in profile pics: it appears to be growing virally.” Medianama “ Channel V also used their stream to announce the details of their flash mobs. Most importantly, they took everything in good humour. They have built a fair amount of good equity on Twitter.” Manu Prasad on his blog “Brants – Rants on Brands and Social Media”
- 20. A Busy Facebook Wall
- 21. The VJs get a space of their own
- 22. Driving tune-ins for the show, also a Facebook application
- 23. Channel [v] India on Facebook The page - http://www.facebook.com/channelvindia Growth Graph Interactions (comments +likes + wall posts) last week = 1100 Interactions (comments +likes + wall posts) this week = 3107 Week before last Last Week This Week Growth this week Fan Following (Cumulative number till date) 13976 15027 16138 1111
- 24. Channel [v] India on Twitter The page - http://twitter.com/ChannelvIndia Growth Graph Week before last Last Week This Week Growth this week Followers (cumulative number till date) 5297 5415 5608 193
- 25. Good growth for client..and for us! Recently went past key competitor MTV, as the number 1 channel in the genre!
- 28. TV Viewing and Social Media: A Unique Concoction!!
- 30. Questions? If you need a copy of this presentation, please leave your business card. We will email it to you. Sanjay Mehta Jt. CEO, Social Wavelength. [email_address] Company blog: blog.socialwavelength.com Personal blog: GrayHairWisdom.com Twitter: twitter.com/sm63 LinkedIn: linkedin.com/in/spmehta Tel: +91 98200-40918