How can Tech Entrepreneurs and B2B businesses utilize Social Media
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This is the presentation used by Sanjay Mehta, our Jt. CEO, for a webinar conducted by TechGig. Focuses on the use of Social Media by B2B businesses. The actual recording of the live webinar can be found at http://www.techgig.com/webinar.php?webinar_id=120
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How can Tech Entrepreneurs and B2B businesses utilize Social Media
- 1. How can Tech Entrepreneurs / B2B businesses utilize Social Media Sanjay Mehta Jt. CEO, Social Wavelength
- 2. About Me
- 3. Fundamental questions • How is B2B different from B2C • What would be objectives for a B2B biz
- 4. B2C vs B2B • Smaller audience base • Potentially connected offline • Vulnerability vs Opportunity • Smaller number of connections could mean larger impact • Very focused approach, even on Social Media • Know exactly where to look for audience, generally
- 5. Objectives of a B2B business? • Brand awareness • Reaching new markets • Sharing achievements, capabilities • Thought Leadership • Leads • Anything else..? • Also are these much different from B2C again?
- 6. Brand Awareness, New Markets • Where are the prospects? • How do we make them AWARE of the brand? • The awareness must translate to POSITIVE • When we look for “where” they are, we can also find geographically spread communities
- 7. Key Platforms • LinkedIn, LinkedIn, LinkedIn.. ! • Blogs • YouTube • Quora • Slideshare / Scribd • Webinars? • Also.. Facebook and Twitter • Influencer Outreach • Importance of Monitoring
- 8. LinkedIn • Profile – Beefed up • Connections • Groups • Questions • Company Page • Testimonials • Advertising
- 9. Blogs / YouTube • That larger space for making a point • More knowledge focused • Subject Matter Expertise • Case studies make for great stories • Unusual, unique – better • Support with diagrams, charts, images • Videos are very important now • SEO benefits – being discovered later too
- 10. Others • Quora • Slideshare / Scribbd • Webinars • Zipcast • ScreenR • Facebook • Twitter – influencer connect?
- 11. Influencer Outreach • Middlemen, Consultants, Reviewers • Identifying them • Connecting • Inviting them to plant etc. • Treating them with kid gloves • Including them in product suggestions, early stage of launch, getting and respecting their opinions
- 12. Importance of Monitoring • Small community • Changing trends • Industry developments • Brand mentions, of course • Inflexion points? • Leads..direct or indirect
- 13. THANK YOU Questions?? Sanjay Mehta Joint CEO @ Social Wavelength Twitter: @sm63