The changing trends in Content Marketing

1. The Future of
Content

2. @sm63 2
Co-founder and Joint CEO
at Mirum
(previously known as
SocialWavelength)
I co-authored a book
called
If I HadTo Do It Again
We are part of
WundermanThompson in
the WPP Group
We are a Gold Consulting
Partner for
Salesforce.com
Hi! I am
Sanjay
Mehta
@sm6
3

3. 234
Million regional
language
internet users
523
Million internet
users
420
Million mobile
phone internet
users
I n d i a i n t e r n e t s t a t s
Source
C u r r e n t y e a r f i g u r e s
https://www.statista.com/statistics/255146/number-of-internet-users-in-

4. 550
Million regional
language
internet users
601
Million internet
users
469
Million mobile
phone internet
users
I n d i a i n t e r n e t g r o w t h s t a t s
2 0 2 1 y e a r f i g u r e s p r o j e c t e d
https://www.statista.com/statistics/255146/number-of-internet-users-in-Source

5. G o i n g
d i g i t a l
i s
i n e v i t a b l e

6. B u s i n e s s e s a r e g e t t i n g
c o m m o d i t i z e d

7. H o w d o y o u s t a n d a p a r t f r o m c o m p e t i t i o n ?

8. W h a t a r e y o u l o o k i n g f o r ?

9. E n s u r i n g t h a t y o u d e l i v e r t h e
b e s t t o y o u r c l i e n t s
E n s u r i n g t h a t y o u r b u s i n e s s
g r o w s

10. W h a t ' s t h a t o n e c o n n e c t i n g f a c t o r ?
CONTENT !!!

11. W h y
c o n t e n t ? ?

12. B r i n g i n g o u t c e r t a i n u n i q u e n e s s a b o u t y o u

13. L e t ' s d i f f e r e n t i a t e t h e o b j e c t i v e s

14. Y o u n e e d t o i d e n t i f y y o u r
p e r s o n a l s t r e n g t h s
F o r y o u
Y o u n e e d t o f i n d a w a y t o
c o m m u n i c a t e t h e s e

15. W r i t i n g
D e s i g n
S p e a k
B l o g A u d i o
V i d e o

16. Fo r y o u r c l i e n t s
Is the client set up for voice?
What is the language that client assets communicate in?
Knowing video is the most utilized mode of content, is the
client set for video?

17. E s s e n t i a l l y t h e r e a r e 3 t y p e s o f c o n t e n t t h a t
w e o f t e n c r e a t e
Light
Weight
Medium
Weight
Heavy
Weight
S o c i a l M e d i a
C o n t e n t
L i s t i c l e s ,
A r t i c l e s
V i d e o s , D i g i t a l
P R
The most popular
type of content that
gets the most
engagement online

18. W h a t i s
m i d d l e
w e i g h t
c o n t e n t ?
Always on
M e e t d e m a n d s o f m o d e r n e r a
Knowledge driven
C u r r e n c y o f p e r s o n a l n e t w o r k s
Highly relevant
D e l i v e r v a l u e f o r m u l t i p l e c i r c u m s t a n c e s
Micro–targeted
P l a t f o r m s e n a b l e p r e c i s e a u d i e n c e t a r g e t i n g
Transparency required
A n y t h i n g l e s s t o o b i g a r i s k
Platform agnostic
F r o m d e s k t o p t o m o b i l e t o s o c i a l
Search optimized
G r e a t c o n t e n t s c o r e s h i g h e r w i t h g o o g l e h u m m i n g b i r d

19. H o w d o e s i t
w o r k ?
Microtargeting Ecosystem
P u b l i s h – M i c r o t a r g e t – S h a r e - D i s t r i b u t e
Stake holde rs
L i n k e d I n – E x e c u t i v e P u b l i s h i n g –
Tw i t t e r – I n s t a g r a m - E m a i l
Publi sh
M i c r o s i t e
Re levan t Me di a
I n d u s t r y - S e c t o r

20. To s u m m a r i z e a l l

21. T h e f u t u r e o f c o n t e n t
i s t e c h

22. The future of content is changing at a light’s speed
Let’s spill the beans on these emerging technologies

23. Vo i c e – A p r o m i s i n g f u t u r e

24. C h a n g e s i n c o p y w r i t i n g

25. I t s n o t w h a t y o u ’ r e e x p e c t i n g

26. C h a n n e l n e u t r a l c o n t e n t

27. A r t i f i c i a l I n t e l l i g e n c e

28. I n t e l l i g e n t C o n t e n t

29. T h e w o r l d o f v i r t u a l r e a l i t y

30. To c o n c l u d e i t a l l

31. 1 .
K e e p g o a l s
i n m i n d
2 .
B e o r i g i n a l
3 .
A c t i o n a b l e
4 .
A c c u r a c y
5 .
C r e a t i v i t y
6 .
S t a y
u p d a t e d
A p p r o a c h

32. “ G o o d c o n t e n t i s n o t s t o r y t e l l i n g . I t ’ s
t e l l i n g y o u r s t o r y w e l l . ”

33. Sanjay Mehta @sm63