The Future of
Content

@sm63 2
Co-founder and Joint CEO
at Mirum
(previously known as
SocialWavelength)
I co-authored a book
called
If I HadTo Do It Again
We are part of
WundermanThompson in
the WPP Group
We are a Gold Consulting
Partner for
Salesforce.com
Hi! I am
Sanjay
Mehta
@sm6
3

234
Million regional
language
internet users
523
Million internet
users
420
Million mobile
phone internet
users
I n d i a i n t e r n e t s t a t s
Source
C u r r e n t y e a r f i g u r e s
https://www.statista.com/statistics/255146/number-of-internet-users-in-

550
Million regional
language
internet users
601
Million internet
users
469
Million mobile
phone internet
users
I n d i a i n t e r n e t g r o w t h s t a t s
2 0 2 1 y e a r f i g u r e s p r o j e c t e d
https://www.statista.com/statistics/255146/number-of-internet-users-in-Source

G o i n g
d i g i t a l
i s
i n e v i t a b l e

B u s i n e s s e s a r e g e t t i n g
c o m m o d i t i z e d

H o w d o y o u s t a n d a p a r t f r o m c o m p e t i t i o n ?

W h a t a r e y o u l o o k i n g f o r ?

E n s u r i n g t h a t y o u d e l i v e r t h e
b e s t t o y o u r c l i e n t s
E n s u r i n g t h a t y o u r b u s i n e s s
g r o w s

W h a t ' s t h a t o n e c o n n e c t i n g f a c t o r ?
CONTENT !!!

W h y
c o n t e n t ? ?

B r i n g i n g o u t c e r t a i n u n i q u e n e s s a b o u t y o u

L e t ' s d i f f e r e n t i a t e t h e o b j e c t i v e s

Y o u n e e d t o i d e n t i f y y o u r
p e r s o n a l s t r e n g t h s
F o r y o u
Y o u n e e d t o f i n d a w a y t o
c o m m u n i c a t e t h e s e

W r i t i n g
D e s i g n
S p e a k
B l o g A u d i o
V i d e o

Fo r y o u r c l i e n t s
Is the client set up for voice?
What is the language that client assets communicate in?
Knowing video is the most utilized mode of content, is the
client set for video?

E s s e n t i a l l y t h e r e a r e 3 t y p e s o f c o n t e n t t h a t
w e o f t e n c r e a t e
Light
Weight
Medium
Weight
Heavy
Weight
S o c i a l M e d i a
C o n t e n t
L i s t i c l e s ,
A r t i c l e s
V i d e o s , D i g i t a l
P R
The most popular
type of content that
gets the most
engagement online

W h a t i s
m i d d l e
w e i g h t
c o n t e n t ?
Always on
M e e t d e m a n d s o f m o d e r n e r a
Knowledge driven
C u r r e n c y o f p e r s o n a l n e t w o r k s
Highly relevant
D e l i v e r v a l u e f o r m u l t i p l e c i r c u m s t a n c e s
Micro–targeted
P l a t f o r m s e n a b l e p r e c i s e a u d i e n c e t a r g e t i n g
Transparency required
A n y t h i n g l e s s t o o b i g a r i s k
Platform agnostic
F r o m d e s k t o p t o m o b i l e t o s o c i a l
Search optimized
G r e a t c o n t e n t s c o r e s h i g h e r w i t h g o o g l e h u m m i n g b i r d

H o w d o e s i t
w o r k ?
Microtargeting Ecosystem
P u b l i s h – M i c r o t a r g e t – S h a r e - D i s t r i b u t e
Stake holde rs
L i n k e d I n – E x e c u t i v e P u b l i s h i n g –
Tw i t t e r – I n s t a g r a m - E m a i l
Publi sh
M i c r o s i t e
Re levan t Me di a
I n d u s t r y - S e c t o r

To s u m m a r i z e a l l

T h e f u t u r e o f c o n t e n t
i s t e c h

The future of content is changing at a light’s speed
Let’s spill the beans on these emerging technologies

Vo i c e – A p r o m i s i n g f u t u r e

C h a n g e s i n c o p y w r i t i n g

I t s n o t w h a t y o u ’ r e e x p e c t i n g

C h a n n e l n e u t r a l c o n t e n t

A r t i f i c i a l I n t e l l i g e n c e

I n t e l l i g e n t C o n t e n t

T h e w o r l d o f v i r t u a l r e a l i t y

To c o n c l u d e i t a l l

1 .
K e e p g o a l s
i n m i n d
2 .
B e o r i g i n a l
3 .
A c t i o n a b l e
4 .
A c c u r a c y
5 .
C r e a t i v i t y
6 .
S t a y
u p d a t e d
A p p r o a c h

“ G o o d c o n t e n t i s n o t s t o r y t e l l i n g . I t ’ s
t e l l i n g y o u r s t o r y w e l l . ”

Sanjay Mehta @sm63